Copywriter

Worldstrides - Vienna, VA

Full-time - Mid Level

Remote - Vienna, VA

Administrative and Support Services

About the position

The Copywriter at WorldStrides is responsible for creating engaging and persuasive marketing and sales copy across various channels and audiences. This role requires a strong writer who can manage multiple product lines while maintaining brand voice and ensuring high-quality content. The position is part of the in-house creative team and reports directly to the Executive Creative Director, with the option to work remotely or from one of the company's offices.

Responsibilities

• Copy generation in support of marketing stakeholder assignments and campaigns.
• Flex across multiple channels (e.g., email, digital/print ads, blogs, collateral, social, video, B2B/B2C), audiences, and products.
• Collaboration with internal stakeholders to ensure on-target creative execution.
• Collaboration with designers to create and produce concepts within deliverables that support and build our brand.
• Review/proof marketing materials to ensure everything is accurate and error-free.
• Maintain an understanding of all markets, products, and services offered by the company.
• Maintain correct brand voice for each of our businesses, audiences, and channels.
• Actively flex as appropriate to the assignment, pivoting between long-form, informative copy and shorter marketing 'romance' copy, serious to light, digital to print.

Requirements

• Four-year degree required from an accredited university.
• Minimum 4 years of professional experience.
• Proven track record of developing persuasive marketing/sales copy/concept across print, email, digital ads, web, blogs, and more.
• Experience with translating brand standards (including voice and copy tone and grammar guidelines) into market-ready messaging.
• Ability to collaborate with the creative team and business stakeholders to produce high-quality work, on time and on target.
• Extensive knowledge of both AP Style and Chicago Manual of Style and strong attention to detail.
• Strong understanding of SEO best practices and implementation practices.
• Impactful verbal and written communication skills and the ability to persuasively articulate the value of our creative work to company stakeholders.
• Maturity and enthusiasm to handle a large workload, significant growth, and change within the department and company.
• Excellent organizational and time management skills and ability to manage multiple tasks simultaneously.