Copywriter

Blink Health - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

251-500 employees

About the position

The Copywriter at Blink Health will be responsible for developing and executing a comprehensive content strategy that aligns with the company's business objectives and marketing goals. This role involves producing both technical and marketing copy that resonates with the target audience, driving engagement across various channels. The ideal candidate will balance high-level strategy with hands-on content creation, including long-form articles, landing pages, and marketing materials.

Responsibilities

• Create and execute a cohesive content strategy that supports business objectives and aligns with product positioning and marketing goals.
• Write compelling content for various formats including blog posts, white papers, website copy, product pages, case studies, email campaigns, and landing pages.
• Translate complex healthcare and pharmaceutical topics into clear, concise, and relatable content for various audiences.
• Craft marketing-oriented copy for digital campaigns, product launches, sales collateral, and lead generation efforts, ensuring a consistent brand voice across all materials.
• Develop and maintain an editorial calendar that aligns with business goals and product launches, ensuring timely and consistent content delivery.
• Conduct research to ensure the accuracy of all content, staying updated with healthcare industry trends.
• Track the effectiveness of content efforts by monitoring performance metrics and use insights to continuously improve content strategies.

Requirements

• 5+ years of experience as a content strategist / copywriter, preferably within B2B healthcare, pharmaceutical, and/or technology sectors.
• Strong portfolio showcasing a range of content types (digital, print, etc.).
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Ability to distill complex concepts into simple, engaging, and accessible language.
• Strong project management skills with the ability to work on multiple projects simultaneously.
• Experience working in a fast-paced environment, preferably in a startup setting.
• A bachelor's degree in English, Journalism, Marketing, or a related field.

Benefits

• Impactful work that deeply affects customers' lives.
• Opportunity to work in a fast-growing healthcare technology company.
• Collaborative and learning-focused work environment.