As a Copywriter at Brookdale Corporate in Nashville, you will play a pivotal role in generating both external and internal copy for the Brookdale creative services team. This position is designed for individuals who are passionate about crafting compelling narratives that resonate with audiences across various platforms, including digital, print, broadcast, and collateral. Your primary responsibility will be to create engaging and emotionally impactful content that complements the visual concepts developed by the art director. You will be expected to develop unexpected and effective concepts while ensuring that all copy adheres to the creative brief and is grammatically accurate. Your work will motivate the target audience to take specific actions, thereby enhancing Brookdale's communication strategies. In this role, you will plan, develop, and publish a variety of written materials, such as newsletters, brochures, manuals, and website content. You will interpret business issues and recommend best practices, collaborating closely with the creative services team to produce lead generation and nurturing campaigns. Your ability to understand business objectives and audience needs will be crucial in crafting copy that not only engages but also drives results. This job description provides an overview of the responsibilities associated with the position, but it is not exhaustive; you may be required to perform additional duties as assigned by your supervisor.