Copywriter

$155,000 - $200,000/Yr

Whatnot - San Francisco, CA

Full-time - Senior

Remote - San Francisco, CA

251-500 employees

Publishing Industries

About the position

Whatnot is seeking a Lead Copywriter to join its creative team. This role is pivotal in shaping and executing the brand voice across various marketing channels, leading impactful campaigns, and collaborating with cross-functional teams to enhance the company's cultural presence. The Lead Copywriter will oversee the creative process from brainstorming to delivery, ensuring high standards of quality and relevance.

Responsibilities

• Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision.
• Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally.
• Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance.
• Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant.
• Use data and performance insights to refine copy and optimize messaging.
• Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence.

Requirements

• 7+ years of experience in copywriting, with a mix of brand and performance-focused projects.
• Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content.
• Strategic and intentional with words, balancing creativity with the 'why' behind each choice.
• Passion for exploring how brands can intersect with culture.
• Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey.
• Adept at using data and metrics to inform creative decisions and improve copy performance.
• Excellent communication and collaboration skills, with experience working closely with designers, marketers, and product teams.
• Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift.
• Naturally curious and proactive, with a growth mindset and a high standard for quality.
• Thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.

Nice-to-haves

• Proficiency with collaborative tools such as Figma, Asana, or Airtable.

Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance on both food and wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave; 16 weeks of paid parental leave + one month gradual return to work