Copywriter

Serenity Healthcare - Sandy Springs, GA

Full-time - Mid Level

Sandy Springs, GA

Nursing and Residential Care Facilities

About the position

As a Copywriter at Serenity Healthcare, you will be responsible for crafting persuasive and informative content that resonates with target audiences, particularly in the mental health sector. This role involves collaborating with marketing and creative teams to produce high-quality content across various channels, aimed at educating and supporting individuals on their mental health journey.

Responsibilities

• Write, edit, and proofread copy for various digital and print materials, including blog posts, social media, website content, email campaigns, and patient resources.
• Collaborate with the marketing team to develop content strategies that support brand initiatives, increase patient engagement, and raise awareness of services.
• Develop engaging content for social media platforms, ensuring visual and verbal alignment with the design team.
• Write educational articles and resources that help patients understand mental health topics, treatment options, and wellness strategies.
• Ensure all copy is consistent with Serenity Healthcare's brand voice, values, and tone.
• Conduct research on mental health trends and topics to inform content development.
• Stay up-to-date with industry trends in healthcare and mental wellness, suggesting ways to incorporate them into content.
• Optimize copy for SEO to improve online visibility and engagement.

Requirements

• Bachelor's degree in English, Journalism, Communications, or related field.
• 2+ years of copywriting experience, ideally in healthcare, wellness, or a related field.
• Strong portfolio showcasing writing samples across various formats.
• Ability to convey complex mental health concepts in a clear, relatable, and empathetic manner.
• Familiarity with SEO best practices and digital content strategy.
• Excellent communication, editing, and proofreading skills.

Nice-to-haves

• Experience with content management systems (CMS) like WordPress.
• Familiarity with social media management tools.
• Basic understanding of design and layout principles.
• Passion for mental health advocacy.

Benefits

• Competitive salary and health benefits
• Opportunities for professional growth
• Collaborative, inclusive work environment
• Paid time off
• 401(k)