Copywriter

Robert Half - Atlanta, GA

Full-time - Entry Level

Atlanta, GA

Administrative and Support Services

About the position

We are offering a long-term contract employment opportunity for a skilled Copywriter in Atlanta, Georgia. The successful candidate will focus on digital writing, particularly for our website, and will work mainly remotely with occasional on-site meetings for team collaboration and knowledge sharing.

Responsibilities

• Conduct a comprehensive content overhaul for our website, from the home page to product pages.
• Utilize expertise in web copywriting to create engaging and effective content.
• Apply knowledge of SEO and tools like SEMrush to optimize web content for search engines.
• Map out a coherent messaging hierarchy to guide website visitors through their journey.
• Utilize Webflow for content management, if familiar, though this is not a requirement.
• Contribute to B2B marketing efforts with a potential tech background.
• Work closely with internal teams to understand our narrative and solutions.
• Regularly monitor and update web content to keep it fresh and relevant.

Requirements

• Proficient in Adobe Creative Cloud
• Knowledge of Assertion Markup Language
• Familiarity with Content Management System (CMS)
• Ability to utilize Facebook Insights
• Experience with Gmail
• Ability to create compelling advertisements
• Knowledge of AP Style
• Blogging experience
• Ability to enhance brand awareness
• Experience in creating brochures
• Understanding of SEO principles
• Familiarity with SEMrush
• Experience in B2B marketing
• Knowledge of B2B technology