Copywriter

$70,000 - $75,000/Yr

Fair Harbor - New York, NY

Full-time - Mid Level

New York, NY

About the position

At Fair Harbor, summer is more than just a season; it embodies a sense of ease and freedom that permeates our lives throughout the year. Founded in 2014 by siblings Jake and Caroline Danehy, Fair Harbor is dedicated to transforming upcycled plastic bottles into timeless, ultra-soft apparel designed for the beach and beyond. Our mission is to thoughtfully design products that maximize comfort while keeping waste out of our oceans, allowing our customers to enjoy the places they love while protecting them. The Copywriter position is a pivotal role within our team, reporting directly to the Art Director and collaborating closely with our Chief Brand Officer. This position is responsible for owning the storytelling aspect of Fair Harbor, developing creative messaging that brings our products, mission, and impact initiatives to life across various marketing channels. The ideal candidate will possess strong communication skills and a detail-oriented mindset, enabling them to work efficiently with different teams across the organization while maintaining brand standards and a consistent tone of voice. As a Copywriter, you will create engaging and thoughtful copy for a variety of channels, including product and collection pages, marketing emails, organic and paid media, and collateral for events and wholesale. You will also be responsible for proofreading and fact-checking all marketing materials to ensure accuracy and consistency. This role requires a resourceful and organized individual who thrives in a fast-paced environment and can manage deadlines effectively. You will assist in ideation for new messaging opportunities, leveraging performance insights to evolve our messaging as the brand grows. In addition to crafting copy for internal and external brand collateral, you will liaise with cross-functional teams, including Creative, E-commerce, Merchandising, Wholesale, and Design, to support our seasonal product launch cadence. Your contributions will help shape the narrative of Fair Harbor and ensure that our brand voice resonates across all platforms.

Responsibilities

• Create engaging copy for Fair Harbor channels including product and collection pages, marketing emails, organic and paid media, and event collateral.
• Proofread and fact-check all marketing materials to ensure accuracy of copy.
• Assist in ideation for new messaging opportunities and narratives, utilizing performance insights to evolve messaging across channels.
• Create copy for internal and external brand collateral, including partnership decks, press releases, and company memos.
• Liaise cross-functionally with Creative, E-commerce, Merchandising, Wholesale, and Design teams to support product launches.
• Support PR agency by drafting copy for brand collateral.

Requirements

• 3-4 years of copywriting experience at a direct-to-consumer brand, media publication, or agency.
• SEO experience.
• Bachelor's degree in Marketing, Communications, or Journalism.
• Resourceful, organized, self-starter with the ability to manage deadlines in a fast-paced environment.
• Digital-first mindset with the ability to tell compelling brand stories across different platforms.
• Experience crafting performance marketing copy.
• Excellent written and verbal communication skills.
• Strong aesthetic judgment and ability to maintain brand standards.

Nice-to-haves

• Interest in sustainable apparel, coastal living, and/or outdoor industry.

Benefits

• Health insurance
• Unlimited paid time off
• Dental insurance
• Paid time off
• Opportunities for advancement