Copywriter

About the position

As a Copywriter on the Marketing Creative team, you will help tell our story in a compelling, fresh, relevant way to audiences from many different countries and cultures. We are looking for an insight-driven, storytelling writer with proven experience driving creative in an in-house setting (and/or agency). You will write and concept for static ads and video for YouTube, Universal App Campaigns, HTML5, TikTok, Meta with your digital best-practice skill set. You are comfortable with understanding the business impact of your work and taking accountability for its performance. You strive to continuously improve both your work and the results for the business.

Responsibilities

• Ensure all copywriting is insight- and data-driven, on brand, and driving results.
• Establish and maintain a strong understanding of our audiences from the Philippines, Latin America, India and more, to ensure you are creating highly relevant messaging that resonates.
• Present your work to internal stakeholders, and have sound reasoning or data to back up your points of view.
• Own your hard-earned copywriting expertise and maintain healthy boundaries when others try to do it for you, pushing back with empathy.
• Partner with Project Management and Production teams to ensure creative deliverables and timelines are reasonable and are met or exceeded.
• Partner with marketers throughout the creative process to align on quality input and ensure that our work delivers against stated objectives and goals.
• Research and keep a pulse on trends, issues, and topics that matter most to Remitly's key audiences around the world.
• Work with external partners when needed, providing constructive feedback.
• Develop and maintain a thorough understanding of our legal guidelines, ensuring your writing works within the boundaries of what we can say.
• Be a positive, joyful influence within Marketing and Remitly as a whole.

Requirements

• Minimum 3 years of experience as a copywriter in an in-house creative team (and/or agency).
• Consumer copywriting experience a must; digital brand preferred.
• Proven expertise and knowledge of best-practices for mobile-first digital marketing.
• Strong interest in understanding why creative performs and how to make it perform even better.
• Ability to operate autonomously and manage your own workload.
• Ability to partner effectively with peers, managers and executives.
• A highly-developed instinct for balancing brand goals with performance goals.
• Ability to clearly articulate your approach/thinking.
• An understanding of channel testing and validation.
• A passion for people, communication, marketing, and storytelling.
• A sensitivity and desire to understand various cultures and trends from the Philippines to India to Latin America.

Nice-to-haves

• Ability to write and communicate in other languages a plus, but not a requirement.

Benefits

• Flexible paid time off.
• Health, dental, and vision + 401k plan with company matching.
• Paid parental, medical, military and family care leave.
• Mental Health & Family Forming Benefits.
• Employee Stock Purchase Plan (ESPP).
• Continuing education and travel benefits.