Copywriter

$50,000 - $60,000/Yr

Integrated Engineering - Salt Lake City, UT

Full-time - Mid Level

Salt Lake City, UT

Professional, Scientific, and Technical Services

About the position

The Copywriter at Integrated Engineering plays a crucial role in crafting engaging and persuasive product copy, emails, and blog content that resonates with automotive enthusiasts. This position requires collaboration with various teams to enhance the overall marketing strategy and improve business processes. The Copywriter will be responsible for creating concise and emotionally engaging product descriptions that connect with customers, optimizing content for conversion through rigorous testing regimes. Additionally, the role involves writing compelling email copy that effectively communicates with the target audience, utilizing marketing automation tools to deploy campaigns and automated flows scientifically. In this position, the Copywriter will also ideate and produce blog content that not only serves SEO purposes but also provides authentic and helpful information to enthusiasts. Ensuring brand consistency across all communications is vital, as is the ability to analyze performance metrics to optimize engagement and conversion rates. The Copywriter will work closely with internal departments such as Customer Service, Engineering, and Software to gather insights that inform campaign strategies and enhance overall marketing initiatives. Staying updated on industry best practices and trends in email marketing is essential for continuous improvement in strategies. The Copywriter will also be expected to provide regular reports on email performance, offering insights and recommendations for optimization. This role is integral to fostering a positive culture of continuous improvement within the company, aligning with Integrated Engineering's commitment to innovation and customer satisfaction.

Responsibilities

• Create concise, exciting product copy that connects customers with emotional drivers for various performance products, optimizing it for conversion using testing regimes.
• Write compelling and persuasive email copy that resonates with our target audience, deploying it scientifically using campaigns and automated flows.
• Ideate and create blog content that serves SEO keywords while being helpful and authentic to enthusiasts.
• Collaborate with the marketing team, including campaign, content, brand, and product marketing.
• Ensure brand consistency across all email communications, including messaging, tone, and visual elements.
• Analyze relevant performance metrics and optimize across all channels for engagement and conversion.
• Collaborate with internal departments such as Customer Service, Engineering, and Software to gather insights and data for campaign optimization.
• Provide regular reports and insights on email performance, including recommendations for optimization and improvement.
• Stay updated on industry best practices and trends in email marketing to continuously improve our strategies.

Requirements

• Bachelor's degree in Journalism, English, Communications, or a related field preferred.
• Previous experience in email marketing, with agency or startup experience highly desirable.
• Proficiency in Klaviyo or similar email marketing platforms.
• Strong copywriting skills and ability to tailor messaging to different audience segments.
• Proficient in data analysis and reporting tools such as Google Analytics, Netsuite, and Shopify.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and prioritize tasks effectively.
• Detail-oriented with a strong focus on delivering high-quality work.

Nice-to-haves

• Experience with marketing automation tools beyond Klaviyo.
• Familiarity with SEO best practices and content marketing strategies.
• Knowledge of the automotive industry and aftermarket car parts.

Benefits

• Competitive salary ranging from $50,000 to $60,000 per year.
• Opportunities for professional development and continuous learning.
• A positive and collaborative work environment that values innovation and customer satisfaction.