Copywriter

The Fresh Market - Greensboro, NC

Part-time,Full-time - Mid Level

Greensboro, NC

Food and Beverage Retailers

About the position

The Fresh Market is seeking a Copywriter to join its creative team at the corporate office in Greensboro, NC. This role focuses on crafting engaging content across various channels, including marketing materials, store signage, and digital platforms. The ideal candidate will have a strong background in writing, a passion for food, and the ability to maintain the brand's unique voice while developing impactful marketing messages.

Responsibilities

• Write guest-facing copy across multiple communication channels with equal skill and finesse.
• Develop creative concepts to support new offerings, promotions, seasonal themes, integrated campaigns and multi-channel communications.
• Collaborate with creative director, designers and marketing team members to create engaging concepts that maximize design impact.
• Assign work and guide freelance copywriters to ensure consistent brand tone and voice.
• Think strategically to solve business problems and proactively improve effectiveness of creative and marketing deliverables.
• Assist with turning high level, big picture ideas and information into effective guest-facing communications.
• Produce a high volume of work, ensuring that key messages are optimized by channel.
• Keep messaging on-brand and fresh to drive sales for recurring promotions.
• Stay current on retail, industry and competitor creative and copy trends.

Requirements

• Bachelor's degree in communications, English, journalism, advertising or related required.
• 5+ years' experience as a copywriter, preferably a blend of agency and client-side work.
• Excellent written and verbal communication and strategic thinking skills.
• Strong knowledge of the retail environment and consumer engagement strategies.
• Proven ability to write copy in a fast-paced environment, work with tight deadlines, and prioritize assignments.
• Demonstrated and extensive experience with short-form copy.
• Excellent attention to detail for proofreading.
• Interpersonal skills, ability to develop and maintain relationships across the company.

Benefits

• Team member discount up to 40%
• Health, Dental & Vision insurance available for individual, spouse, partner, and family
• 401K contribution and match for part-time and full-time team members
• Personal time off and additional time off purchase plans available