Copywriter

$52,000 - $52,000/Yr

Virginia Economic Development Partnership - Richmond, VA

Full-time - Mid Level

Remote - Richmond, VA

Administration of Economic Programs

About the position

The Virginia Tourism Corporation (VTC) is seeking a creative Copywriter to join its content marketing team. This role focuses on promoting Virginia as a premier travel destination through compelling consumer-facing content that aligns with the brand's tone and voice. The Copywriter will enhance the quality and effectiveness of various marketing materials, including the website, blog, and email campaigns, while collaborating with cross-functional teams to drive organic traffic and conversions.

Responsibilities

• Write high-quality, engaging written content for the VTC blog, website, and email campaigns, focusing on brand storytelling and conversion optimization.
• Perform keyword research and apply SEO best practices to enhance content visibility and rankings.
• Proactively audit and update existing website and blog content, refreshing keywords and internal links, and optimizing for user engagement and search/discoverability relevance.
• Work closely with designers, marketers, and analysts to ensure consistent messaging across all channels, including social media.
• Write compelling ad copy, landing pages, and marketing content for VTC's digital campaigns, focusing on generating email leads and increasing engagement.
• Brainstorm and manage multiple projects, ensuring timely content delivery while juggling various priorities and deadlines.
• Use Google Analytics 4 (GA4) to track, analyze, and report on content performance, focusing on improving key performance indicators such as organic traffic, content engagement, and conversions.
• Assist with planning and managing the editorial calendar in coordination with the content marketing manager, ensuring timely content updates and campaign launches.

Requirements

• At least two years of professional copywriting experience with a focus on SEO.
• Experience with content management systems.
• Experience with project management tools like Asana and familiarity with Canva, Sprout Social, Microsoft Teams, and Zoom.
• Excellent writing, proofreading, and editorial skills with the ability to write for different platforms and audiences.
• Strong research skills to ensure content accuracy and authority.
• Strong organizational skills and attention to detail.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Ability to adapt to changing trends and algorithms in search engine optimization.

Nice-to-haves

• Knowledge of Virginia tourism is a plus.

Benefits

• A hybrid work environment with the flexibility to work from home two days a week.
• Opportunity for professional growth and development in a fun, fast-paced tourism environment.
• Opportunities to learn about travel attractions and destinations across Virginia.
• Opportunity to have your content seen by millions of people, writing for a website that gets six million visitors annually, social channels with one million plus followers and fans, and an email program with 130,000 subscribers.