Copywriter

$70,000 - $120,000/Yr

Mckinney Agency - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Copywriter position at McKinney is responsible for generating innovative advertising concepts and managing their verbal execution across various media. The role requires a deep understanding of the client's business and brand, ensuring that all copy aligns with strategic goals while maintaining high-quality standards. The Copywriter will collaborate with various teams, present concepts, and lead by example to inspire others in a creative environment.

Responsibilities

• Create exceptional advertising concepts and take responsibility for all copy involved.
• Ensure concepts align with the creative brief and meet strategic goals and objectives.
• Understand the client's business, brand, products, and their customers.
• Stay updated on industry trends and marketing news.
• Present concepts with Art Director to Group Creative Director and brand team as requested.
• Report to Creative Director and/or Group Creative Director on project status.
• Ensure the quality, craftsmanship, and implementation of all work on assigned projects.
• Review work to ensure accuracy.
• Ensure Creative Director and/or Group Creative Director review all comps before sending or presenting to the client.
• Collaborate with art directors, strategists, production, account management, and clients.
• Work with the Art Director to ensure all copy inserted in layouts is accurate and fit correctly before client review.
• Lead by example at all times & inspire others.

Requirements

• 3-5 years of experience in traditional and nontraditional practices and the ability to meet tight deadlines and ever-changing priorities.
• Advanced degree from a two-year portfolio school or education in creative writing and conceptual advertising preferred.

Nice-to-haves

• Creativity in generating unique ideas and making connections among unrelated notions.
• Strong project management skills to eliminate roadblocks and create focus.
• Effective presentation skills in various formal settings.

Benefits

• Competitive salaries and pay equity across the organization.
• Promotions tied to performance rather than a specific time of year.