Copywriter

Allegis Group - Fontana, CA

Full-time - Mid Level

Fontana, CA

10,001+ employees

Administrative and Support Services

About the position

The Copywriter will be responsible for editing, writing, and publishing content for the company's e-commerce site and supporting marketing channels. This role is crucial in empowering entrepreneurs and small businesses by providing engaging and actionable content. The ideal candidate will have a strong understanding of editorial content's role in the B2B journey and will work independently while collaborating across multiple teams to optimize content for various campaigns.

Responsibilities

• Writing and editing short-and long-form copy at the product and brand level
• Collaborating with editor, product tech, legal, SEO, UX, and Creative to create cohesive stories for customers
• Thoroughly proofreading content through various stages of content production
• Supporting execution of marketing campaigns across email, social, mobile, and onsite
• Building content in highly engaging formats based on data analysis
• Producing compelling storytelling-first content, anchored in business outcomes
• Developing and writing engaging content for blogs, videos, emails, and other channels
• Collaborating with SEO team to optimize content for search engines
• Working with the Legal team to ensure content compliance
• Partnering with the Web Publishing team for timely content publication
• Monitoring and analyzing content performance metrics
• Continuously refining and improving content based on performance data and feedback
• Staying updated on industry trends and best practices in copywriting and content marketing

Requirements

• Bachelor's degree in marketing, Communications, Journalism, or a related field
• 5+ years of experience in B2C or B2B copywriting
• Proven ability to write clear, compelling, and engaging content for various channels
• Strong understanding of SEO principles and best practices
• Excellent collaboration and communication skills
• Ability to work effectively with cross-functional teams
• Strong analytical skills and experience with content performance metrics
• Detail-oriented with a strong commitment to quality

Nice-to-haves

• Experience in the small business or entrepreneurial space
• Familiarity with content management systems (CMS) and web publishing tools (Quip)
• Knowledge of legal and compliance considerations in content creation

Benefits

• Equal opportunity employer
• Access to artificial intelligence language tools for job description enhancement