Copywriter

Sasso - Baton Rouge, LA

Full-time - Mid Level

Baton Rouge, LA

Professional, Scientific, and Technical Services

About the position

The Copywriter at SASSO Agency is responsible for developing consistent brand messaging through engaging and compelling copy across various platforms. This role involves researching, strategizing, and creating content that promotes products and services while achieving client goals. The Copywriter collaborates with the SASSO team to build marketing touchpoints, reviews messaging performance, and analyzes content to improve results. The position requires a strong understanding of brand voice and tone, as well as the ability to adapt messaging for different clients and platforms.

Responsibilities

• Create messaging to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms.
• Work in collaboration with the SASSO team to plan and create marketing touchpoints across a variety of platforms.
• Own copywriting across all channels of agency and client messaging, including drafting and revising existing copy and developing new copy as needed.
• Research, strategize, and develop content plans for brand discovery processes, websites and other digital spaces, print collateral and messaging, eCommerce campaigns, social media, email campaigns, blogs, press releases, and more.
• Develop and maintain content marketing calendars in coordination with Account Managers to strategically schedule and fulfill marketing touchpoints to accomplish client goals.
• Brainstorm and concept client campaign ideas informed by research, target audience reviews, and client goals.
• Create, implement, and manage unique brand voices for SASSO and our clients.
• Develop client campaign ideas into scoped deliverables, writing copy as needed for video and radio scripts, print messaging, social and digital ads, etc.
• Strategize, plan, and create blogs for SASSO and clients.
• Help research and implement keywords into website copy to support Search Engine Optimization tactics.
• Support SASSO team with copywriting needs spanning websites, blogs, social media, email marketing, advertising and marketing campaigns, press releases and more.
• Assist with industry and consumer research to support copywriting initiatives as needed.
• Work with the Account Management team to develop and fulfill Project Management timelines as needed to support content initiatives.
• Help review and analyze messaging performance, making recommendations and updates to improve results.
• Stay on top of advertising copy processes and trends, marketing industry changes, content funnel tactics, copywriting and blogging processes, and more for SASSO and our clients.
• Proofread and copyedit content across all department work in collaboration with the team to ensure clean final client versions.
• Assist with business development through estimating and projecting copywriting project timelines and hours.
• Pitch and present work internally and externally during client meetings.

Requirements

• 3+ years of copywriting experience
• Bachelor's degree in English, Marketing, Mass Communications, or related field
• Excellent written and oral communication
• Cross-platform copywriting experience: blogs, social media, web, digital ads, print ads, campaign messaging, etc.
• Knowledge of SEO best practices and the ability to write creative copy that includes effective keyword placement
• Blog content planning and implementation
• Knowledge of Google Analytics and other reporting software for websites, email campaigns, and social media to assess performance is a plus
• Advanced grammar, punctuation, proofreading skills, and editing skills
• Strong knowledge of Microsoft Office platforms
• Knowledge of Adobe Suite, including Photoshop, InDesign, Illustrator, and Premiere Pro (strongly preferred)
• Strong strategic, analytical, creative, organizational, and personal skills
• Commitment to working in a team-based environment
• Ability to work under tight timelines while maintaining attention to detail
• A positive and proactive attitude, with the ability to use initiative
• Resilience, to enable you to deal with problems and constructive criticism
• Technologically savvy and up-to-date in all of the latest trends in your area of expertise
• Committed to continuing education in your field of expertise
• Ability to travel, if/when necessary
• Ability to present and articulate work internally and in client pitches
• Agency experience preferred

Nice-to-haves

• Knowledge of Google Analytics and other reporting software for websites, email campaigns, and social media to assess performance is a plus
• Agency experience preferred

Benefits

• Competitive pay
• Flexible schedule
• Remote-friendly office
• Continuing education
• Team-building events
• Annual retreat (when applicable)
• Casual dress code
• Room for growth within the agency services
• Amazing work environment