Copywriter

Bathing Brands - Wheeling, WV

Full-time - Mid Level

Hybrid - Wheeling, WV

Merchant Wholesalers, Durable Goods

About the position

Bathing Brands is seeking a talented and creative Copywriter to craft captivating stories for multiple in-house brands. As a Copywriter, you'll be the voice of our brand, inspiring connections and engagement among both the business and consumer audiences. You'll have the opportunity to create compelling copy for a variety of platforms, from our websites and social media to email campaigns and print materials. Your strategic thinking, ideas, and words will have the power to evoke emotions, drive sales, and build a loyal customer base. This position is not remote and must be performed on-site for hands-on interaction with our products and to learn about the Sauna and Steam Room industry. However, some hybrid/remote work may be possible in the future after the first three months and after fully learning about our products and services.

Responsibilities

• Craft compelling narratives: Develop engaging copy that tells the story of our products and resonates with our target audience.
• Drive conversions: Write persuasive product descriptions that highlight key benefits and entice customers to make a purchase.
• Build brand awareness: Create captivating blog posts, articles, and social media content that positions Bathing Brands as a leader in the sauna, steam, and cold plunge industries.
• Collaborate with the team: Work closely with marketing, design, and sales teams to create cohesive and impactful campaigns.
• Stay ahead of trends: Conduct market research to identify emerging trends and consumer preferences.

Requirements

• 5-7 years of experience in either an agency or corporate environment.
• A passion for writing and a knack for storytelling.
• Experience developing engaging campaigns that have staying power in the marketplace.
• The ability to work independently as well as with a team of designers and videographers.
• Experience in crafting persuasive copy for various platforms to include video, digital, email, social media, and printed brochures.
• Ability to meet deadlines and thrive in a fast-paced environment.
• A keen eye for detail and a commitment to excellence.
• A personal interest in the growing movement toward health and wellness.
• Experience working with project management software programs (Asana) is preferred.

Benefits

• A caring company culture with a casual yet professional work environment.
• PTO, holidays, and an annual paid community day to spend with a charity of your choice.
• Company-subsidized Blue Cross Blue Shield health insurance plans available along with dental, vision, and company-paid group life insurance.
• Employee Assistance Program (EAP).
• Referral Program.
• 401(k) Retirement Plan with annual company matching funds.
• Bi-annual Profit Sharing payouts.