Copywriter

Gnc Holdings - Pittsburgh, PA

Full-time

Pittsburgh, PA

Health and Personal Care Retailers

About the position

The Copywriter at GNC is responsible for leading the writing and design of various online and offline materials that promote and build the GNC brand. This role involves strategy, conceptualization, research, writing, editing, and proofing for a wide range of projects, ensuring that the company's market and brand positioning is effectively communicated across all written materials.

Responsibilities

• Create innovative online and offline communications consistent with brand and creative standards
• Conceptualize, design and produce visually appealing, marketing-focused communications
• Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity
• Collaborate with Creative, Marketing, Production, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects
• Collaborate with the Senior Copywriter to build and evolve GNC's editorial style
• Ensure that copy on projects fulfills the creative and strategic vision devised by the Campaign Planning team into effective messaging that helps drive sales and marketing results
• Write, edit and manage copy updates to GNC's website content and print materials for merchandising, promotions and the full marketing mix
• Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints
• Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style and usage
• Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support marketing strategies and integrated campaigns
• Ensure that all materials produced by the Creative Department are edited and proofed before delivery
• Act as a recognized and active resource on copywriting issues for others in the Company
• Additional duties as assigned

Requirements

• Bachelor's Degree in Marketing, Communications, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• 2+ years progressive Advertising, Communications, Creative Writing experience preferred
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines and reporting