Pharmacann - Chicago, IL

posted 8 days ago

Full-time
Chicago, IL
Ambulatory Health Care Services

About the position

PharmaCann is seeking a Marketing Copywriter to create engaging and persuasive content across various platforms. This role focuses on developing marketing and editorial content that supports brand initiatives, including digital channels, creative campaigns, and other content needs. The Copywriter will work closely with the SEO/content manager and collaborate with the marketing team to ensure the content aligns with the company's voice and meets regulatory standards.

Responsibilities

  • Work collaboratively with interdisciplinary teams, including digital marketing, wholesale marketing, and brand marketing.
  • Develop a strong understanding of the voice and tone for PharmaCann's retail and first-party brands.
  • Collaborate with cross-functional teams on generating story ideas, communication planning, and messaging.
  • Write copy for e-commerce sites, including homepage features, category pages, and landing pages.
  • Craft engaging content and promotional copy for email campaigns, including subject lines, pre-headers, and body copy.
  • Proofread and edit all creative and marketing content to ensure accuracy and clarity.
  • Manage project timelines in a way that allows for necessary research and/or interviews before executing content development.
  • Communicate actively to keep projects and deliverables on track and on schedule.
  • Partner with the SEO Manager and agency to grow our blogs based on strategic topics in the cannabis industry.
  • Work with the compliance department to ensure all content meets with state regulations.

Requirements

  • 3+ years professional experience in copywriting and content creation.
  • Excellent writing, editing, and proofreading skills.
  • Experience using content management systems (e.g., Adobe Commerce, WordPress, etc.).
  • Strong attention to detail, including consistency in style and tone across brands.
  • Demonstrate personal initiative and the ability to self-start upcoming projects.
  • Ability to manage multiple projects and meet tight deadlines, pivoting as needed in response to changing priorities.
  • Knowledge of and experience with SEO keyword research.
  • Bachelor's degree in marketing, communications, journalism, or a related field.

Nice-to-haves

  • Experience in the cannabis industry is a bonus.
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