Copywriter

Standard Process - Palmyra, WI

Full-time - Mid Level

Palmyra, WI

Chemical Manufacturing

About the position

The Copywriter at Standard Process Inc. will be responsible for creating persuasive and engaging content to promote the company's products and services across various media channels. This role involves collaborating with the creative and marketing teams to develop a consistent brand voice and effectively communicate value propositions to healthcare professionals, patients, and consumers. The Copywriter will also be tasked with translating scientific research into accessible language, managing multiple projects, and ensuring adherence to style guidelines.

Responsibilities

• Drive the creation of engaging and consistent brand voice and marketing language targeting healthcare professionals, patients, and consumers.
• Write copy for digital and social media, marketing campaigns, and new product launches.
• Create effective advertising headlines and copy for B2B trade journals and direct-to-consumer publications.
• Script writing and storyboarding for projects including animations, videos, podcasts, and presentations.
• Contribute to online content strategy ensuring clarity and cohesion across all touchpoints.
• Tell the Standard Process story to build awareness and drive sales.
• Manage multiple assignments in a fast-paced environment.
• Collaborate with designers and cross-functional teams to develop content for projects.
• Translate scientific research and product claims into layman's terms.
• Proofread copy for grammatical and factual accuracy.
• Monitor metrics related to content performance.

Requirements

• Bachelor's degree in English, Journalism, Communications, or related field preferred.
• 5+ years of experience in commercial copywriting and advertising/marketing.
• Knowledge of marketing and advertising principles.
• Familiarity with web and SEO best practices.
• Skills in copy editing and writing for diverse audiences.
• Proficiency in Microsoft Office and Acrobat Professional.

Nice-to-haves

• Experience in translating scientific research into accessible language.
• Skills in brainstorming and campaign development.

Benefits

• 401(k) matching
• Childcare assistance
• On-site gym
• Paid holidays
• Pet insurance
• Profit sharing
• Tuition reimbursement