Shaw Industries - Dalton, GA
posted about 2 months ago
The Digital Marketing Specialist at COREtec plays a pivotal role in enhancing the company's digital marketing initiatives and ensuring a strong online presence. This position is integral to executing comprehensive digital strategies that align with COREtec's brand standards and organizational goals. The specialist will be responsible for optimizing various online channels and leveraging data-driven insights to meet marketing objectives. Reporting directly to the Senior Marketing Manager, the Digital Marketing Specialist will collaborate with internal teams and external vendors to manage the execution of digital marketing deliverables effectively. In this role, the Digital Marketing Specialist will stay abreast of the latest digital trends and conduct research to gain insights into consumer preferences, sentiment, and industry developments. Monitoring industry trends, competitor activities, and customer insights will be essential to identify growth opportunities and innovate within the digital space. The specialist will also implement and optimize digital campaigns aimed at driving brand awareness, lead generation, and customer acquisition, while developing strategies to enhance website traffic and performance. Additionally, the Digital Marketing Specialist will be tasked with creating organic social media content strategies, ensuring compliance with relevant laws and regulations for digital touchpoints, and maintaining the website's domain and hosting registration. This role requires a strong sense of creativity, excellent interpersonal skills, and the ability to work independently while fostering collaboration across departments.