COREtec Digital Marketing Specialist

Shaw Industries - Dalton, GA

Full-time - Mid Level

Dalton, GA

10,001+ employees

Textile Product Mills

About the position

The Digital Marketing Specialist at COREtec plays a pivotal role in enhancing the company's digital marketing initiatives and ensuring a strong online presence. This position is integral to executing comprehensive digital strategies that align with COREtec's brand standards and organizational goals. The specialist will be responsible for optimizing various online channels and leveraging data-driven insights to meet marketing objectives. Reporting directly to the Senior Marketing Manager, the Digital Marketing Specialist will collaborate with internal teams and external vendors to manage the execution of digital marketing deliverables effectively. In this role, the Digital Marketing Specialist will stay abreast of the latest digital trends and conduct research to gain insights into consumer preferences, sentiment, and industry developments. Monitoring industry trends, competitor activities, and customer insights will be essential to identify growth opportunities and innovate within the digital space. The specialist will also implement and optimize digital campaigns aimed at driving brand awareness, lead generation, and customer acquisition, while developing strategies to enhance website traffic and performance. Additionally, the Digital Marketing Specialist will be tasked with creating organic social media content strategies, ensuring compliance with relevant laws and regulations for digital touchpoints, and maintaining the website's domain and hosting registration. This role requires a strong sense of creativity, excellent interpersonal skills, and the ability to work independently while fostering collaboration across departments.

Responsibilities

• Align the website strategy with the COREtec brand strategy and standards and the broader organizational goals and strategies.
• Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms.
• Manage the execution of digital marketing deliverables with internal teams and external vendors.
• Stay up to date on digital trends and provide research to gain insights into consumer preferences, sentiment, and industry trends.
• Monitor industry trends, competitor activities, and customer insights to identify opportunities for growth and innovation in the digital space.
• Collaborate with internal teams, external agencies, and vendors to leverage expertise in areas such as SEO, SEM, email, display, search, UX/UI, social, and community management.
• Implement and optimize digital campaigns to drive brand awareness, lead generation, and customer acquisition.
• Create strategies to improve website traffic and performance.
• Develop the strategy of organic social media content, creative, and posting along with creative cohort.
• Ensure the website, landing pages, and other digital touchpoints comply with the appropriate laws and regulations.
• Keep the website's domain and hosting registration current.

Requirements

• Bachelor's degree in marketing, digital marketing, or IT related field
• 3+ years' experience in digital marketing or related field
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various digital and social media platforms and best practices
• CRM, SEO, SEM and keyword experience
• Understanding of website analytics tools, such as Google Analytics
• Positive and inclusive attitude that fosters collaboration with other departments within Shaw Industries
• Ability to work independently