Corporate Communication Manager

Cracker Barrel - Lebanon, TN

Full-time - Mid Level

Lebanon, TN

10,001+ employees

Food Services and Drinking Places

About the position

The Corporate Communication Manager at Cracker Barrel plays a crucial role in shaping and conveying the company's corporate story, values, and strategic initiatives during a time of transformation. This individual contributor position requires a strategic thinker with strong writing and editing skills, capable of managing multiple projects and developing comprehensive communication strategies that align with the company's goals.

Responsibilities

• Develop and execute a comprehensive corporate communications strategy aligned with the company's transformation goals.
• Craft compelling messaging and narratives that articulate the company's vision, mission, and values to various stakeholders, including employees and media.
• Collaborate closely with the marketing, HR, and Operations teams to ensure alignment of messaging and consistency in corporate communication across all channels.
• Support internal communications strategic initiatives, including drafting content for various channels (meetings, speeches, intranet updates).
• Work with PR agency to develop a corporate communications media plan with actionable strategies for high-level placements.
• Oversee the development and execution of corporate media events, press conferences, and other PR related activities.
• Serve as a communications advisor to leadership and serve as a key spokesperson representing the company as necessary.

Requirements

• Bachelor's degree in public relations, communications, journalism, human resources or related field.
• Minimum 5 years of communications experience. Restaurant or food industry experience is a plus.
• Excellent writing, editing and proofreading skills.
• Good organizational, planning, and coordination skills.
• Ability to multi-task and re-prioritize as needed.
• Desire to take full ownership of assigned projects and can work independently.
• Ability to manage multiple projects simultaneously.
• Possesses a sense of urgency; is self-motivated and detail-minded.
• Strong interpersonal skills and ability to build collaborative relationships and influence.
• Confidence to deal with senior executives and discuss communication needs/strategies.
• Good verbal presentation, group dynamic, and facilitation skills.
• Proactive approach in resolving problems and issues.
• Creative ability to devise communication strategies.
• Familiarity with Microsoft Office suite of tools and Adobe Creative Cloud.

Benefits

• Competitive Annual Salary
• Annual Bonus Opportunities
• Medical, Rx, Dental and Vision Benefits on Day 1
• Life Insurance and Disability Coverage
• Paid Vacation/Employee Assistance Program
• Business Resource Groups
• Tuition Reimbursement
• Professional Development
• 401k Plan with Company Matching Contributions at 90 days
• Employee Stock Purchase Program
• 35% Discount on Cracker Barrel Food and Retail items