Harlan Bakeries - Indianapolis, IN

posted about 1 month ago

Full-time - Entry Level
Indianapolis, IN
1,001-5,000 employees
Food Manufacturing

About the position

The Corporate Marketing, Web Design & Social Media Coordinator at Harlan Bakeries is responsible for developing and executing comprehensive marketing strategies that enhance the company's online presence and brand consistency. This role involves creating engaging content across various platforms, managing social media accounts, and leading web development projects to ensure modern design and functionality. The coordinator will also analyze metrics to inform data-driven decisions and support marketing events and campaigns.

Responsibilities

  • Develop and execute comprehensive marketing plans.
  • Create engaging content for websites, blogs, social media, and email campaigns.
  • Manage and grow social media presence.
  • Monitor and analyze metrics for data-driven decisions.
  • Ensure brand consistency.
  • Lead web development projects for modern design and functionality.
  • Align web and social media strategies for optimal performance.
  • Stay updated on industry trends and emerging tech.
  • Assist in developing marketing collateral.
  • Coordinate marketing events and campaigns.
  • Support advertising and PPC campaigns.
  • Act as an internal Subject Matter Expert.
  • Ensure projects align with budget and goals.

Requirements

  • Strong communication skills.
  • Degree in Marketing or related field preferred.
  • Proficiency in relevant tools (Microsoft 365, Adobe Creative Suites, WordPress etc.).
  • Creative mindset.
  • Strong organization and project management.
  • 2-4 years of marketing experience.
  • Analytical and problem-solving skills.
  • Attention to detail and adaptability.
  • Ability to handle multiple tasks under tight deadlines.
  • Self-directed.

Nice-to-haves

  • While a degree is preferred, it's not required.
  • Professional development opportunities.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
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