Corporate Social Media Marketing Manager

Caesars Entertainment - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

Accommodation

About the position

We are looking for a talented Corporate Social Media Marketing Manager to lead social media and content strategy with the ideation, production, editing, and scheduling of content for the enterprise and key Las Vegas destinations. This position will report to the VP, Enterprise Social & Digital Reputation. This role is responsible for creating and assisting with organic content for the above listed brands and sub-brands within. This position is fully integrated within the corporate communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms. The Corporate Social Media Marketing Manager will lead the social marketing strategy and execution for select Las Vegas properties, which includes content creation, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement. The manager will assist with enterprise initiatives and campaigns to ensure that execution is best-in-class and engagement is authentic. This role will also create and maintain an editorial calendar to keep content fresh, accurate, and up-to-date. Collaboration is key in this role, as the manager will work with other departments such as Marketing, F&B, Gaming, and other key players to produce and execute content. Compliance with process and governance regarding the usage of social media publishing and analytics tools is essential. The manager will project manage campaigns and deliverables when working with internal studio resources and assist with moderation of user-generated content in line with Caesars Entertainment's expectations and policies. Additionally, the manager will assist with influencer marketing initiatives that include identification, negotiation, and oversight of hosted experiences. Auditing and maintaining standards/guidelines on brand tone, voice, and content mix is also a critical responsibility. The manager will contribute to the overall enterprise social media strategy and must have a good understanding of social media KPIs. Administrative duties for enterprise technology solutions such as Sprout Social and Meta Business Manager will also be part of the role. The manager is expected to deliver work on or before deadlines and cover events and activations as needed. A positive attitude and flexibility to work with several departments and personalities at all levels of the organization are essential.

Responsibilities

• Leads the social marketing strategy and execution for select Las Vegas properties inclusive of content creation, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement.
• Assists with enterprise initiatives and campaigns to ensure that execution is best-in-class and engagement is authentic.
• Creates and maintains editorial calendar to keep content fresh, accurate, and up-to-date.
• Collaborates with other departments such as Marketing, F&B, Gaming, and other key players to produce and execute content.
• Complies with process and governance with the usage of social media publishing and analytics tools.
• Project manages campaigns and deliverables when working with internal studio resources.
• Assists with moderation of UGC in line with Caesars Entertainment's expectations and policies.
• Assists with influencer marketing initiatives that include identification, negotiation, and oversight of hosted experiences.
• Audits and maintains standards/guidelines on brand tone, voice, and curation content mix.
• Contributes to the overall enterprise social media strategy; must have a good understanding of social media KPIs.
• Facilitates administrative duties for enterprises technology solutions such as Sprout Social and Meta Business Manager.
• Delivers work on or before deadline.
• Covers events and activations as needed.

Requirements

• Bachelor's degree in related field and/or equivalent work experience required.
• Candidate should be self-motivated; detail oriented, and prioritize multiple tasks.
• Excellent written skills with the ability to adapt and represent a variety of brand voices.
• Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills.
• Adobe Photoshop and Lightroom experience is a plus.