Corporate Social Media Marketing Manager

Caesars Entertainment - Las Vegas, NV

Full-time

Las Vegas, NV

Accommodation

About the position

We are looking for a talented Corporate Social Media Marketing Manager to lead social media and content strategy with the ideation, production, editing, and scheduling of content for the enterprise and key Las Vegas destinations. This position will report to the VP, Enterprise Social & Digital Reputation. This role is responsible for creating and assisting with organic content for the above listed brands and sub-brands within. This position is fully integrated within the corporate communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms. The Corporate Social Media Marketing Manager will lead the social marketing strategy and execution for select Las Vegas properties, which includes content creation, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement. The manager will assist with enterprise initiatives and campaigns to ensure that execution is best-in-class and engagement is authentic. This role requires the creation and maintenance of an editorial calendar to keep content fresh, accurate, and up-to-date. Collaboration with other departments such as Marketing, F&B, Gaming, and other key players is essential to produce and execute content effectively. In addition, the manager will comply with processes and governance regarding the usage of social media publishing and analytics tools. Project management of campaigns and deliverables when working with internal studio resources is also a key responsibility. The manager will assist with the moderation of user-generated content (UGC) in line with Caesars Entertainment's expectations and policies, and will also be involved in influencer marketing initiatives that include identification, negotiation, and oversight of hosted experiences. Maintaining standards and guidelines on brand tone, voice, and content mix is crucial, as is contributing to the overall enterprise social media strategy with a good understanding of social media KPIs. The manager will facilitate administrative duties for enterprise technology solutions such as Sprout Social and Meta Business Manager, ensuring that all work is delivered on or before deadlines. Coverage of events and activations may be required as needed, and a positive attitude with flexibility to work with various departments and personalities at all levels of the organization is essential.

Responsibilities

• Lead the social marketing strategy and execution for select Las Vegas properties.
• Create, edit, and distribute content across multiple platforms to grow audiences, awareness, and engagement.
• Assist with enterprise initiatives and campaigns to ensure best-in-class execution and authentic engagement.
• Create and maintain an editorial calendar to keep content fresh, accurate, and up-to-date.
• Collaborate with other departments such as Marketing, F&B, Gaming, and other key players to produce and execute content.
• Comply with processes and governance regarding social media publishing and analytics tools.
• Project manage campaigns and deliverables when working with internal studio resources.
• Assist with moderation of user-generated content (UGC) in line with company expectations and policies.
• Assist with influencer marketing initiatives including identification, negotiation, and oversight of hosted experiences.
• Audit and maintain standards/guidelines on brand tone, voice, and content mix.
• Contribute to the overall enterprise social media strategy with a good understanding of social media KPIs.
• Facilitate administrative duties for enterprise technology solutions such as Sprout Social and Meta Business Manager.
• Deliver work on or before deadlines.
• Cover events and activations as needed.

Requirements

• Bachelor's degree in a related field and/or equivalent work experience required.
• Self-motivated and detail-oriented with the ability to prioritize multiple tasks.
• Excellent written skills with the ability to adapt and represent a variety of brand voices.
• Strong time management skills, critical thinking, problem-solving, and presentation skills.
• Experience with Adobe Photoshop and Lightroom is a plus.

Nice-to-haves

• Experience in social media marketing for hospitality or entertainment industries.
• Familiarity with social media analytics tools and metrics.

Benefits

• Health insurance coverage
• Paid holidays
• Flexible scheduling
• Professional development opportunities