Cosmetics Marketing Manager/HIGH END & REPUTABLE COSMETICS LINE/GROWTH

Unclassified - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

The Director of Marketing or Marketing Manager position at a fast-growing high-end cosmetic line is a newly created role aimed at enhancing the company's marketing efforts and driving growth. The vision of the company is to build upon the momentum and success achieved thus far while taking marketing initiatives to the next level. This role will involve the development and implementation of a multi-channel marketing strategy that supports the existing portfolio of retailers and facilitates the rapid expansion of distribution and new product lines. A critical aspect of this position will be to increase trials by new customers and drive customer acquisition for both new and existing products. The selected candidate will focus on building consumer demand through effective marketing initiatives that promote profitable growth. This includes providing leadership across all marketing aspects, including advertising, social media, and public relations. The role will also involve developing the necessary infrastructure to ensure successful product launches and maintaining brand standards in a fast-paced, entrepreneurial environment with currently limited marketing resources. Additional responsibilities include driving the development and implementation of the company's marketing, corporate communications, and public relations activities. This encompasses maximizing brand awareness, customer acquisition, segmentation, and loyalty. The candidate will be responsible for brand stewardship, guiding the evolution and growth of the company, and formulating product strategies and brand standards with measurable objectives to achieve business goals. Understanding the nuances of marketing and brand decision-making will be essential, as will overseeing the company's digital strategy, including interactive marketing, analytics, website localization, and social media execution. The role also requires developing actionable consumer insights and compelling marketing campaigns that foster engagement and loyalty, monitoring the ROI of marketing programs, and managing the marketing budget and team.

Responsibilities

• Drive the development, implementation, and results of the company's marketing, corporate communications, and public relations activities.
• Maximize brand awareness, customer acquisition, customer segmentation, and customer loyalty.
• Guide the evolution and growth of the brand through effective brand stewardship.
• Formulate product strategy, brand standards, and measurement systems with clear measurable objectives.
• Understand and address the drivers and barriers in marketing and brand decision-making.
• Oversee the company's digital strategy and execution, including interactive marketing and promotion, analytics, and social media strategy.
• Develop actionable consumer insights and compelling marketing campaigns to create engagement and loyalty.
• Monitor ROI on marketing programs and report results to stakeholders in a clear and timely manner.
• Direct and manage related budget activities.
• Oversee and manage the marketing team.

Requirements

• Proven experience in a marketing leadership role, preferably in the cosmetics or beauty industry.
• Strong understanding of multi-channel marketing strategies and execution.
• Experience in brand management and product launches.
• Ability to analyze market trends and consumer insights to drive marketing strategies.
• Excellent communication and interpersonal skills to lead a team and collaborate with stakeholders.
• Proficiency in digital marketing, including social media, email campaigns, and website management.
• Strong analytical skills to monitor and report on marketing performance.

Nice-to-haves

• Experience with high-end or luxury brands.
• Familiarity with e-commerce and online retail strategies.
• Creative thinking and problem-solving skills.
• Ability to work in a fast-paced, entrepreneurial environment.

Benefits

• Competitive salary and performance bonuses.
• Health insurance coverage.
• Opportunities for professional development and career growth.
• Flexible working hours.