Cosmetics Marketing Manager/HIGH END & REPUTABLE COSMETICS LINE/GROWTH

Unclassified - Los Angeles, CA

Full-time - Manager

Los Angeles, CA

About the position

The Director of Marketing or Marketing Manager will play a pivotal role in driving the marketing efforts of a fast-growing high-end cosmetic line. This newly created position aims to enhance the company's marketing strategies to support existing retailers and expand distribution channels. The focus will be on increasing customer trials, acquiring new customers, and facilitating profitable growth through effective marketing initiatives, advertising, social media, and public relations.

Responsibilities

• Drive the development, implementation, and results of the company's marketing, corporate communications, and public relations activities.
• Maximize brand awareness, customer acquisition, customer segmentation, and customer loyalty.
• Guide the evolution and growth of the brand through brand stewardship.
• Formulate product strategy, brand standards, and measurement systems with clear measurable objectives.
• Understand and address the drivers and barriers in marketing and brand decision-making.
• Oversee the company's digital strategy and execution, including interactive marketing, analytics, and social media.
• Develop actionable consumer insights and compelling marketing campaigns to drive engagement and loyalty.
• Monitor ROI on marketing programs and report results to stakeholders in a timely manner.
• Direct and manage related budget activities.
• Oversee and manage the marketing team.

Requirements

• Proven experience in marketing management, preferably in the cosmetics or beauty industry.
• Strong understanding of multi-channel marketing strategies and brand management.
• Experience in digital marketing, including social media and e-mail campaign management.
• Ability to analyze market trends and consumer insights to inform marketing strategies.
• Excellent leadership and team management skills.

Nice-to-haves

• Experience with product launches and brand standards maintenance.
• Familiarity with analytics tools and marketing software.
• Strong communication and presentation skills.

Benefits

• Equal employment opportunity employer.
• Consideration for all qualified candidates without regard to disability or protected veteran status.