Cosmetics Marketing Manager/HIGH END & REPUTABLE COSMETICS LINE/GROWTH

Unclassified - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

The Director of Marketing or Marketing Manager position at a fast-growing high-end cosmetic line is a newly created role aimed at enhancing the company's marketing efforts and driving growth. The vision of the company is to build upon the momentum and success achieved thus far while taking marketing initiatives to the next level. This role will involve the development and implementation of a multi-channel marketing strategy that supports the existing portfolio of retailers and facilitates the rapid expansion of distribution and new product lines. A critical aspect of this position will be to increase trials by new customers and drive customer acquisition for both new and existing products. The selected candidate will focus on building consumer demand through effective marketing initiatives that promote profitable growth. This includes providing leadership across all marketing aspects, including advertising, social media, and public relations. The role will also involve developing the necessary infrastructure to ensure successful product launches and maintaining brand standards in a dynamic and entrepreneurial environment, especially given the current lean marketing resources. Additional responsibilities include driving the development and implementation of the company's marketing, corporate communications, and public relations activities. This encompasses maximizing brand awareness, customer acquisition, segmentation, and loyalty. The candidate will be responsible for brand stewardship, guiding the evolution and growth of the company, and formulating product strategies and brand standards with measurable objectives to achieve business goals. Understanding the drivers and barriers in marketing and brand decision-making will be essential. The role also requires overseeing the company's digital strategy, including interactive marketing, analytics, website localization, social media execution, and email campaign management. The candidate will develop actionable consumer insights and compelling marketing frameworks that foster engagement and loyalty. Monitoring the ROI on marketing programs and reporting results to stakeholders will be crucial, as will managing the marketing budget and overseeing the marketing team.

Responsibilities

• Develop and implement a multi-channel marketing strategy to support existing retailers and new product business.
• Increase trials by new customers and drive customer acquisition for new and existing products.
• Build consumer demand through effective marketing initiatives.
• Provide leadership for all aspects of marketing, advertising, social media, and public relations.
• Drive the development and implementation of corporate communications and public relations activities.
• Maximize brand awareness, customer acquisition, segmentation, and loyalty.
• Guide the evolution and growth of the brand through brand stewardship.
• Formulate product strategy, brand standards, and measurement systems with clear objectives.
• Oversee the company's digital strategy and execution, including interactive marketing and promotion.
• Develop actionable consumer insights and compelling marketing campaigns.
• Monitor ROI on marketing programs and report results to stakeholders.
• Manage the marketing budget and oversee the marketing team.

Requirements

• Proven experience in a marketing leadership role, preferably in the cosmetics or beauty industry.
• Strong understanding of multi-channel marketing strategies and execution.
• Experience in brand management and product launches.
• Ability to analyze market trends and consumer insights to drive marketing strategies.
• Excellent communication and interpersonal skills for effective collaboration with teams and stakeholders.
• Strong analytical skills to monitor and report on marketing performance.

Nice-to-haves

• Experience with digital marketing and social media strategies.
• Familiarity with customer segmentation and loyalty programs.
• Creative thinking and problem-solving skills.
• Experience in managing a marketing team.

Benefits

• Competitive salary and performance bonuses.
• Opportunities for professional development and career growth.
• Flexible working hours and a dynamic work environment.