The Counter Sales Associate at Baker Distributing Company plays a crucial role in our wholesale HVAC distributorship, which offers a wide range of equipment, parts, and supplies from multiple brands. This position is centered around providing exceptional customer service in a sales-oriented environment. The primary goal is to represent Baker Distributing Company as a leader in the HVAC industry, ensuring maximum sales and customer satisfaction. In this role, the Counter Sales Associate will interact with both internal and external sales personnel, vendors, and contractors. Responsibilities include showroom merchandising, restocking products, and assisting in resolving customer relations issues with dealers and end users. The associate will complete the sales order process for customers, with a focus on upselling associated items. Additionally, the role involves servicing walk-in and telephone customers, assisting with sourcing and shipping parts, managing inventory control, and handling warranty administration. The Counter Sales Associate will also be responsible for researching customer product and service needs using various resources, arranging stock on shelves or racks, and maintaining order in the sales area. The position requires the application of suggestive selling techniques and conducting outgoing customer sales or service calls to resolve complaints. This role is vital in fostering long-term relationships with customers and ensuring a best-in-class customer experience.