CPG Brand Manager

$90,000 - $120,000/Yr

Na Brothers - Rochester, NY

Full-time - Senior

Rochester, NY

Real Estate

About the position

The Brand Manager for the CPG division at Brothers International is responsible for managing brand development and ensuring synchronization between various departments to execute profitable growth strategies. This role is crucial in shaping the brand's future, driving growth, and building a loyal customer base through innovative marketing and collaboration with cross-functional teams.

Responsibilities

• Develop, manage and execute comprehensive brand strategies.
• Translate findings of consumer research and insights into actionable strategies to enhance brand resonance and drive sales.
• Work closely with the CPG leadership team to develop new products, ensuring alignment with consumer preferences, market trends, and brand positioning.
• Partner with and support the Sales team in key customer meetings, promotional plans, and sales performance reviews.
• Define the brand voice and brand image, ensuring alignment with brand direction and strategy.
• Collaborate with the Marketing team to ensure all marketing efforts are aligned with the brand identity ensuring consistency across all touch points.
• Conduct and analyze market research to understand consumer trends and relevancy.
• Coordinate with Marketing and Sales teams to ensure the execution of marketing campaigns, ensuring allocation of resources to maximize impact and achieve business objectives, ensuring ROI.
• Report trends, progress, and analytics to the senior leadership team.
• Lead and manage the Marketing & Graphics/Art teams, with oversight of the R&D and Quality Control teams.

Requirements

• BS in Marketing, Business, Sales or related field.
• MS preferred.
• 10 years of experience in brand management or marketing roles within the Food & Beverage CPG Industry.
• Experience developing and implementing brand strategies that drive consumer engagement and sales growth.
• Experience effectively managing projects and marketing/sales campaigns.
• People management experience with cross departmental teams.
• Ability to develop, assess, and implement brand strategies to drive engagement and sales growth for CPG product lines.
• Ability to interpret market data, consumer insights and sales metrics.
• Proven track record of researching and sourcing required information independently.
• Ability to identify information gaps and take initiative to find solutions.
• Demonstrated ability to manage and introduce creative challenger brands.
• Strong project management skills and ability to drive projects/initiatives forward.
• Excellent communication skills with the ability to effectively collaborate with cross-functional teams and external partners.
• Creative problem-solving abilities.

Nice-to-haves

• Willingness to travel for key customer visits if/when needed.
• Ability to work onsite in Rochester, NY.

Benefits

• Competitive salary ranging from $90,000 to $120,000 per year.
• Opportunities for professional development and career growth.
• Collaborative work environment that values creativity and innovation.