CPG Marketing Director (Bilingual in Korean)

$150,000 - $175,000/Yr

Pulmuone Foods USA - Buena Park, CA

Full-time - Senior

Buena Park, CA

Food Manufacturing

About the position

The CPG Marketing Director at Pulmuone Foods USA Inc. is responsible for developing and executing short-term and long-term category strategies for the Asian Foods category across US and global markets. This role involves collaboration with cross-functional teams to drive product innovation, manage marketing plans, and ensure category growth and profitability. The position requires a strong understanding of consumer insights and market trends to inform product decisions and enhance brand positioning.

Responsibilities

• Responsible for short-term and long-term category strategies for Asian Foods category in US and global markets.
• Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets.
• Collaborate with cross-functional stakeholders in Sales, SCM, R&D, Operations for product innovation roadmap and strategies.
• Lead the development of annual marketing plan through deep consumer insights.
• Track the life cycle of the product and recommend adjustments as needed.
• Gather and analyze consumer satisfaction, competitor actions, and sales performance.
• Work collaboratively with cross-functional departments to support product/category strategy.
• Monitor and report on the market landscape using competitive analysis and consumer insights.
• Develop and maintain a dashboard of metrics to understand category performance.
• Lead quarterly business reviews to present to Leadership team.
• Manage and own P&L targets by categories and channels.
• Conduct product/category analyses and recommend new products and features.
• Manage and oversee a team.

Requirements

• Bachelor's Degree required, preferably in Marketing, Advertising or Business Administration.
• 15+ years of relevant work experience in brand or product innovation marketing, preferably in food industry.
• 5+ years in Marketing Director/Sr. BM level.
• Excellent agility and problem-solving skills.
• Effective skills in building relationships cross-functionally.
• Strong proficiency in MS Office, particularly Excel and PowerPoint.
• Excellent verbal & written communication skills and presentation skills.
• Ability to travel.
• Bilingual in Korean required.

Nice-to-haves

• MBA is a plus.
• Passion for food is a must!

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Vision insurance