CPG Marketing Director

$150,000 - $180,000/Yr

Jobot - Fullerton, CA

Full-time - Senior

Fullerton, CA

Administrative and Support Services

About the position

The CPG Marketing Director will lead the marketing efforts for a reputable Korean food company, focusing on the Asian Foods category. This role involves strategic planning, product lifecycle management, and cross-functional collaboration to drive growth and profitability in various global markets. The director will work closely with the leadership team and manage a team to achieve category objectives while ensuring alignment with corporate financial targets.

Responsibilities

• Formulate and implement comprehensive strategies for growth and profitability in the Asian Foods category.
• Oversee the lifecycle of products, analyzing consumer satisfaction and sales performance to inform portfolio adjustments.
• Partner with Sales, Supply Chain, R&D, and Operations teams to align on product innovation and commercialization strategies.
• Develop a category-specific marketing plan based on consumer insights and macro trends.
• Track and report on key performance indicators (KPIs) and conduct quarterly business reviews to assess category success.
• Manage category P&L, ensuring alignment with corporate financial targets and recommending initiatives to optimize profitability.
• Lead and mentor a team, fostering a culture of collaboration and excellence.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is highly desirable.
• Minimum of 10 years in brand management or product marketing in the food industry, with at least 5 years in a Marketing Director or Senior Brand Manager role.
• Demonstrated proficiency in strategic planning, category management, and P&L ownership.
• Strong cross-functional relationship-building skills with a proven ability to drive initiatives within dynamic teams.
• Advanced knowledge of MS Office, including Excel and PowerPoint, along with IRI, Nielsen, and Spins analytics.
• Excellent written and verbal communication skills, with experience in high-level presentations to leadership teams.
• A passion for food and consumer insight-driven marketing; bilingual in Korean is required.

Benefits

• Competitive compensation package.
• Comprehensive employer-paid benefits package.
• Professional development and growth opportunities.