About the position
The Creative and Content Director at Houston Astros, LLC is a pivotal role within the Marketing department, reporting directly to the Vice President of Marketing. This full-time, exempt position is responsible for leading the creative, video, and photography teams to produce compelling content across various digital and outbound platforms. The director will oversee the management of production schedules, communicate comprehensive plans to stakeholders, and facilitate ideation sessions. A key aspect of this role is to spearhead the dissemination of performance metrics related to produced content, ensuring that the organization is informed about the effectiveness of its content initiatives. In this role, the Creative and Content Director will partner closely with cross-functional teams to advance the Astros' long-term strategic approaches to content creation and delivery. This includes contributing to the overall creative and content strategy for the Astros and its affiliated brands, such as the Foundation, Golf, Minor Leagues, and Regional Sports Network. The successful candidate will be responsible for overseeing projects from concept to completion, fostering a creative environment, and developing talent within the team. Strong management skills, strategic thinking, attention to detail, and a strong work ethic are essential for success in this position. The director will also be responsible for developing annual strategic initiatives for the Content department, managing the annual content budget, and collaborating with MLB partners to stay updated on content initiatives and protocols. This role requires a proactive approach to developing new and trendsetting content ideas, measuring productivity, and delivering results consistently to the organization. The position may also involve overseeing content contract labor and ensuring that content needs for in-game broadcasts and other core business areas are adequately supported.
Responsibilities
- Partner alongside internal stakeholders to strategize, develop and produce engaging content that helps drive engagement and revenue.
- Lead the overall creative, video and photography teams to consistently and proactively develop new and trendsetting content ideas for all mediums.
- Partner with stakeholders inside and outside the department to effectively measure the productivity of various content initiatives and deliver results to the organization on a consistent basis.
- Responsible for sharing current trends and best practices about content creators and production.
- Collaborate with the Media team to develop strategies for social platforms to deliver the most effective content to the Astros fanbase.
- Develop the annual strategic initiatives for the Content department, as a component and input to the overall departmental plan.
- Responsible for the overall management of the annual Content budget and monthly reconciliations.
- Provide content solutions to all areas of the Astros portfolio (i.e. Foundation, Astros Golf, Affiliates, Regional Sports Network etc.).
- Track and evaluate current production equipment and future equipment needs.
- Collaborate with MLB partners to stay abreast on updates to content initiatives and protocols.
- Oversee any content contract labor bid process.
- Ensure content needs for In-Game, broadcast ads, and other core business are appropriately supported.
- Perform other duties as assigned.
Requirements
- Bachelor's degree and/or an equivalent level of experience.
- Minimum 5+ years professional work experience (sports/entertainment preferred).
- Strong interpersonal and customer service skills, team orientation, and the ability to communicate effectively at all levels.
- Knowledge and expertise with digital content platforms, creative platforms, and Adobe Creative Suite.
- Experience in content production and post-production workflows.
- Proficient in existing social platforms and emerging social channels.
- Experience in the curation, measurement, and development of original content.
- Experience managing a team and developing talent.
- Ability to lead and collaborate on projects with multiple departments.
- Experience in managing a budget and building strategic business plans.
- Exceptional written and verbal communication skills.
- Planning and organization: an ability to plan and manage multiple projects.
- Problem-solving ability and strong analytical skills.
- Knowledge of Astros baseball is a plus.
- Experience in leading, developing, and performance managing a strong creative team.
Nice-to-haves
- Knowledge of Astros baseball is a plus.
