Kill Crew - Costa Mesa, CA

posted 4 months ago

Full-time - Mid Level
Costa Mesa, CA

About the position

Kill Crew is a gym-oriented streetwear clothing brand established in 2020, dedicated to promoting mental health awareness and encouraging individuals facing mental health challenges to find solace and strength in the gym. We are seeking a dynamic and innovative Creative Director to lead our content creation efforts across various social media platforms, including Instagram, TikTok, and YouTube. The Creative Director will be responsible for developing engaging content plans and concepts that resonate with our audience. This role involves overseeing our content team of photographers and videographers and collaborating closely with the paid media team to produce impactful ad content. In this position, you will develop and execute comprehensive content strategies for both organic and paid media on Instagram, TikTok, and YouTube. You will lead and manage the content creation team, ensuring that all content aligns with the brand's streetwear style and mental health advocacy. Staying current with industry trends, particularly in clothing and fashion, is essential to maintain a high standard of streetwear content. Your creative mindset will be crucial in developing innovative content ideas that engage our audience and promote our brand values.

Responsibilities

  • Develop and execute comprehensive content strategies for organic and paid media on Instagram, TikTok, and YouTube.
  • Lead and manage the content creation team, including photographers and videographers.
  • Collaborate with the paid media team to design and implement effective ad content plans.
  • Ensure all content aligns with the brand's streetwear style and mental health advocacy.
  • Stay current with industry trends, particularly in clothing and fashion, to maintain a high standard of streetwear content.

Requirements

  • Proven experience in content creation and management, particularly for social media platforms.
  • Strong understanding of the streetwear fashion industry and gym-oriented branding.
  • Excellent leadership and team management skills.
  • Creative mindset with the ability to develop innovative content ideas.
  • Familiarity with paid media strategies and execution.
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