Creative Content, Marketing and Events Manager | SAACA

$52,000 - $58,240/Yr

Southern Arizona Arts And Cultural Alliance - Tucson, AZ

Part-time - Mid Level

Remote - Tucson, AZ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As the Creative Content, Marketing, and Events Manager at the Southern Arizona Arts & Cultural Alliance (SAACA), you will be at the forefront of our rebranding and repositioning efforts. This role is essential in enhancing our organization's visibility and engagement with the community. You will oversee all aspects of our marketing strategy, including social media, print marketing, graphic design, and creative content development. Your strategic vision and creativity will be crucial in ensuring a cohesive brand presence across all platforms, allowing us to effectively communicate our mission and engage diverse audiences. In this dynamic position, you will support the execution of events and programs, requiring a highly organized and detail-oriented approach. You will manage complex events from conception to completion, ensuring they are memorable and impactful. Your ability to leverage technology will be vital in managing logistics, promoting events, and enhancing the attendee experience. The ideal candidate will have a passion for the nonprofit sector and a proven track record of executing successful events that align with organizational goals. Additionally, you will collaborate with senior leadership to develop a comprehensive rebranding strategy, conduct market research, and lead the creation of a new brand identity. Your role will also involve content creation, social media strategy, community engagement, graphic design, SEO, and fundraising support. Bilingual proficiency in Spanish and English is preferred but not required, as you will be engaging with a broad audience to further our mission.

Responsibilities

• Collaborate with senior leadership to develop and execute a comprehensive rebrand strategy that aligns with the organization's mission and goals.
• Conduct market research and audience analysis to inform branding decisions and ensure relevance and impact.
• Lead the creation of a new brand identity, including logo, visual elements, messaging, and tone.
• Develop, write, and edit engaging and high-quality content for various platforms, including blog posts, newsletters, website updates, and social media.
• Ensure all content aligns with the organization's mission, values, and strategic goals.
• Manage a content calendar to plan and schedule posts and updates in advance.
• Create and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Manage and grow the organization's social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitor and respond to social media interactions in a timely and professional manner.
• Analyze social media metrics and adjust strategies to improve performance and reach.
• Foster and maintain relationships with online communities, supporters, and partners.
• Develop and execute campaigns to engage supporters and encourage participation in events and initiatives.
• Design visually appealing graphics, infographics, and videos to enhance content and social media posts.
• Utilize tools like Canva, Hootsuite, Constant Contact, Weebly Web Design programs, and AI generative content platforms for content creation.
• Optimize content for search engines to increase organic traffic to the website.
• Support fundraising campaigns by creating compelling content and social media posts.
• Create and manage event marketing and outreach budgets, ensuring all expenses are tracked and staying within marketing budget constraints.
• Develop promotional materials and social media campaigns for events and initiatives.
• High level of pre-event management with diligent attention paid to event details, databases, planning, and execution.
• Oversee the registration process, including creating and managing online registration forms in partnership with project and event leads.
• Conduct post-event evaluations to assess success and areas for improvement in social and marketing outreach.

Requirements

• Bachelor's degree and/or commensurate experience in previous Marketing Event Management, Hospitality, Business Administration, or a related field.
• Minimum of 2 years of experience in event planning and management, preferably in the nonprofit sector.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in graphic design and video editing software.
• Experience with SEO and web analytics tools (e.g., Google Analytics).
• Excellent organizational and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong interpersonal and communication skills.

Nice-to-haves

• Experience in nonprofit or cause-based marketing.
• Familiarity with email marketing platforms and CRM systems.
• Knowledge of HTML and basic web design principles.
• Familiarity with nonprofit compliance and regulatory requirements.

Benefits

• Flexible weekly work schedule between 30-40 hours weekly.
• Hybrid work-from-home and onsite at the SAACA Office.
• Competitive medical and dental plan (Employer paid 80/20 PPO Blue Cross, Blue Shield).
• Accrual of Paid Time Off.
• Paid Holidays.
• Mileage and Travel-related reimbursement for SAACA-related meetings, event travel to conferences, and Phoenix area programming.