Youtech - Scottsdale, AZ

posted 2 months ago

Full-time - Entry Level
Scottsdale, AZ
51-100 employees
Professional, Scientific, and Technical Services

About the position

Youtech, a dynamic Digital Marketing Agency, is seeking a talented Creative Copywriter to join our team in Scottsdale, AZ. This full-time, in-house position requires a commitment to writing compelling text for various formats, including print and digital, for our diverse clientele across multiple industries. As a Creative Copywriter, you will play a crucial role in crafting brand-centric content that resonates with target audiences and drives engagement. Your responsibilities will include writing for web pages, PPC ad campaigns, social media, and email marketing, ensuring that all content aligns with our clients' marketing strategies and objectives. In this role, you will be responsible for producing conversion-focused copy that not only informs but also motivates readers to take action. You will conduct interviews to gather insights and recreate them in written form, audit client websites for content opportunities, and assist in developing and executing marketing campaigns. Analyzing data to identify trends and improve strategies will also be a key part of your job, as will preparing for client meetings and presentations. You will need to maintain a strong understanding of the social media landscape to effectively contribute to our clients' success. At Youtech, we believe in fostering a culture of personal and professional growth. We are committed to helping our employees unlock their full potential, and we expect our Creative Copywriter to embody this ethos. You will be encouraged to continuously educate yourself and push your creative boundaries, contributing to a collaborative and innovative work environment.

Responsibilities

  • Write thorough brand-centric content for web pages, PPC ad campaigns, paid social media ad campaigns, and emails
  • Provide unstoppable conversion-based copy for ads and landing pages
  • Educate readers on a subject while ultimately driving them toward a call-to-action
  • Conduct interviews and recreate them in written form
  • Audit client websites for new content opportunities, and assist in building out strategies and/or executing campaigns
  • Analyze and aggregate data to discover trends and improve upon our current strategy
  • Help with preparation for client meetings and presentations
  • Uphold general knowledge of the social media industry

Requirements

  • Bachelor's Degree in English, Marketing, Communications, or related field preferred, although equivalent experience will also be considered
  • Excellent creative and writing skills
  • Ability to create advertising slogans and copy
  • Excellent communication skills
  • Ability to determine clients' needs and objectives with specific advertising campaign
  • Excellent organizational skills and attention to detail
  • Excellent time management skills and ability to meet deadlines
  • Bilingual Spanish writing ability is preferred

Nice-to-haves

  • Strong copywriting and editing skills
  • Creativity to differentiate content from competitors
  • Self-motivated with a proactive approach
  • Versatility in creating content for various mediums
  • Ability to write without a prompt
  • Tech-savviness and resourcefulness
  • Adaptability in thought processes and writing styles
  • Ability to analyze results and adjust strategies accordingly

Benefits

  • Paid parental leave
  • Health insurance
  • On-site gym
  • Dental insurance
  • 401(k)
  • Paid time off
  • Parental leave
  • Employee assistance program
  • Vision insurance
  • 401(k) matching
  • Gym membership
  • Opportunities for advancement
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