Creative Copywriter (Remote or Hybrid)

$60,581 - $127,594/Yr

Method Communications - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

Creative Copywriters (CC) at Method Communications play a pivotal role in supporting the Vice President, Creative Director (VPCD) and collaborating with various marketing specialists. This position is client-facing, requiring the CC to work closely with colleagues across the agency to generate and execute creative content tailored for Tech and B2B clients. The role demands confidence in participating in brainstorming sessions, developing original creative concepts, and crafting copy across multiple mediums, ensuring the appropriate voice for target audiences. The CC will work in partnership with the VPCD and content strategists to develop innovative ideas and strategies that meet the overall objectives for clients and campaigns. The responsibilities of the CC include creative leadership, where they will create written content and campaigns that span the sales funnel, including marketing materials, advertisements, thought leadership pieces, and sales enablement materials. They will develop both short-form and long-form content for B2B technology clients, which encompasses writing research reports, social media posts, web copy, advertising headlines, demand generation ebooks, video scripts, and marketing emails. The CC will carefully review project briefs to align ideas with audience and communication goals, conduct research on clients, competitors, and industry news to provide insightful recommendations, and collaborate with designers and creative directors to pitch new content ideas to clients. In addition to content creation, the CC will engage in account management by providing guidance on content topics and creative themes, participating in team efforts to execute client initiatives, and confidently presenting creative concepts to clients. They will also play a role in business development by driving organic growth through upselling new ideas and projects to existing clients. The CC is expected to advocate for continued learning and personal growth within the agency, educating employees on creative capabilities and maintaining an active presence in the company culture. Overall, the CC is expected to proactively seek to understand content marketing best practices and how to effectively engage busy B2B decision-makers.

Responsibilities

• Create written content and campaigns that work across the sales funnel, including marketing materials, advertisements, thought leadership, and sales enablement materials.
• Develop well-researched short-form and long-form content for B2B technology clients, including writing research reports, social media posts, web copy, advertising headlines, demand generation ebooks, video scripts, and marketing emails.
• Review project briefs to develop ideas that align with audience and communication goals.
• Research client, competitor, and industry news to provide recommendations on topics, trends, and potential whitespace opportunities.
• Collaborate with designers, creative directors, and content strategists to generate and pitch new content ideas to clients.
• Uphold high writing standards and ensure all content meets project, client, and agency standards.
• Provide guidance for clients and team leads on content topics, creative themes, and content formats.
• Participate within teams to effectively execute client initiatives and integrated communications plans.
• Present creative concepts, campaigns, and new ideas to clients confidently.
• Collect and implement internal and client feedback.
• Maintain positive business relationships and strong internal communications while working on various writing assignments.
• Drive organic growth by upselling new ideas and projects to existing clients.
• Develop stylistic direction and execute for a wide variety of communications projects.
• Advocate for continued learning and personal growth for all employees.
• Educate employees on creative capabilities to support integrated clients.
• Maintain an active presence in company culture.
• Seek to understand content marketing best practices and ways to appeal to busy B2B decision makers.

Requirements

• 6+ years of experience in creative copywriting, communications, marketing, or related fields, including research, advertising, management consulting, media, and publishing.
• 3+ years of experience in an agency environment serving in a creative copy capacity.
• Experience supporting B2B technology clients for mid-size and enterprise clients is a must.
• Experience in industries such as Financial technology or FinTech, SaaS, Security, Telecommunications, Energy, and emerging technologies is desired.
• Ability to build, conceptualize, and execute creative integrated communications programs that align with client/company business goals.
• Adaptable to feedback and collaborative in nature.
• Organized, works well with project managers and account managers, and meets deadlines.
• Proven history and portfolio demonstrating creativity for B2B and technology clients, supporting short-form copy, video, and long-form copy content projects.
• Strong working knowledge of the fundamentals of writing, creative processes, marketing, design, and marketing.

Nice-to-haves

• Experience in financial technology or FinTech, SaaS, Security, Telecommunications, Energy, and emerging technologies.
• Familiarity with content marketing best practices.

Benefits

• Internet reimbursement
• Health savings account
• Paid holidays
• Health insurance
• Dental insurance
• Cell phone reimbursement
• Family leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Sabbatical