Creative Copywriter, Senior

Lawson Products - Chicago, IL

Full-time - Mid Level

Chicago, IL

Merchant Wholesalers, Durable Goods

About the position

The Senior Creative Copywriter at Lawson Products is responsible for developing and executing compelling copy across various mediums to ensure a consistent and engaging brand voice. This role is integral to the Marketing department, focusing on creating persuasive content that drives business results while collaborating with cross-functional teams. The position operates in a hybrid work model, allowing for both in-office and remote work.

Responsibilities

• Develop engaging, persuasive, and clear copy for various channels, including digital and print media, email marketing, product descriptions, social media posts, and advertising campaigns.
• Explain, discuss, and justify copy decisions eloquently, providing effective feedback and taking direction from team members.
• Maintain and refine Lawson Products' brand voice, ensuring consistency across all communication platforms.
• Develop high-quality, SEO-optimized content for websites, blogs, and other digital platforms, aligning with brand voice and messaging.
• Collaborate with visual, experiential, and other brand team members to ensure copy concepts align with their work and brand identity.
• Interact with Marketing team members and cross-functional groups to understand business objectives and audience needs.
• Translate creative direction and copy points from briefs into engaging copy concepts.
• Maintain high standards of copywriting and exercise quality control on all copy.
• Ensure brand guidelines are implemented and consistent in all copy work.
• Contribute to the definition and creation of content strategy, editorial calendar, and copy processes.
• Participate in creative brainstorms for brand and product launches.
• Demonstrate attention to detail, ensuring grammatical and factual accuracy, and compliance with business norms.
• Provide concepting and copywriting support for various go-to-market initiatives, adapting copy skills for different brands and audience segments.
• Approach complex challenges by distilling content into clear, concise messaging through creative solutions.
• Use data to understand performance and improve copy across various mediums.

Requirements

• Bachelor's degree in Marketing, English, Communications, or a related field.
• Minimum of 5 years of experience in B2B copywriting and content marketing, or equivalent education and experience.
• Strong understanding of the creative process from ideation through implementation.
• Experience using data to analyze and optimize performance of copy.
• Understanding of copy best practices for print and digital mediums.
• High level of accountability and ability to meet deadlines.
• General understanding of SEO practices within effective, digital-first copy.
• Strong research skills to stay informed about trends relevant to copy assignments.
• Familiarity with brand strategy and working from briefs.
• Exceptional attention to detail with high-quality standards.
• Ability to influence, collaborate, and adapt within cross-functional teams.
• Ability to distill goals into clean, compelling storytelling through copy.
• Proficiency in juggling multiple projects while meeting deadlines in a fast-paced environment.
• Ability to think outside the box and drive creative solutions.
• Excellent written and verbal communication skills, process-oriented, organized, and focused on team productivity.

Nice-to-haves

• Proficiency in Adobe Acrobat, Microsoft Office 365 (Word, Excel, PPT), Adobe Creative Suite.
• Experience with Monday and PageProof.
• Portfolio showcasing a variety of writing styles and content types.
• Experience using analytics to make data-driven decisions for improvements in copy.
• Proficient in project management tools and content management systems (CMS).

Benefits

• 401k
• Vision insurance
• Dental insurance
• Medical benefits
• Paid holidays
• Paid time off (PTO)