JPMorgan Chase - New York, NY
posted about 2 months ago
The Infatuation, part of Chase Dining, is seeking a Creative Copywriter to join our brand marketing team. In this role, you will be responsible for developing and writing engaging copy that resonates with our audience across various channels, including brand marketing, acquisition, paid media, digital, and editorial platforms. Your primary goal will be to inspire user action through your writing, ensuring that our messaging is both coherent and consistent with our brand identity. As a Creative Copywriter, you will collaborate closely with teams across social media, partnerships, growth, paid marketing, and overall marketing to create compelling marketing assets. This includes writing copy for paid social media ads, Google ads, out-of-home advertising, merchandise, event collateral, and other marketing platforms. You will also focus on audience growth opportunities, crafting persuasive copy that encourages newsletter sign-ups and account registrations. Your role will involve working with the paid marketing team to refine our brand voice across various paid marketing platforms, utilizing data-informed feedback to enhance your writing. Additionally, you will assist with internal copy needs, such as promotional pop-ups, social media captions, and co-branded materials for Chase partners. It is essential that all copy adheres to our internal style guide and reflects the nuanced voice appropriate for different platforms.