JPMorgan Chase - New York, NY

posted 2 months ago

Full-time - Entry Level
New York, NY
Credit Intermediation and Related Activities

About the position

The Infatuation, part of Chase Dining, is seeking a Creative Copywriter to join our brand marketing team. In this role, you will be responsible for developing and writing engaging copy that resonates with our audience across various channels, including brand marketing, acquisition, paid media, digital, and editorial platforms. Your primary goal will be to inspire user action through your writing, ensuring that our messaging is both coherent and consistent with our brand identity. As a Creative Copywriter, you will collaborate closely with teams across social media, partnerships, growth, paid marketing, and overall marketing to create compelling marketing assets. This includes writing copy for paid social media ads, Google ads, out-of-home advertising, merchandise, event collateral, and other marketing platforms. You will also focus on audience growth opportunities, crafting persuasive copy that encourages newsletter sign-ups and account registrations. Your role will involve working with the paid marketing team to refine our brand voice across various paid marketing platforms, utilizing data-informed feedback to enhance your writing. Additionally, you will assist with internal copy needs, such as promotional pop-ups, social media captions, and co-branded materials for Chase partners. It is essential that all copy adheres to our internal style guide and reflects the nuanced voice appropriate for different platforms.

Responsibilities

  • Collaborate with social, partnerships, growth, paid, and marketing teams to ensure coherence in messaging and brand consistency.
  • Write engaging copy for marketing assets across paid social media ads, Google ads, out-of-home, merchandise, event collateral, and other marketing platforms.
  • Write convincing and on-brand copy for audience growth opportunities across the site to grow newsletter and account sign-ups.
  • Work closely with the paid marketing team to refine voice across paid marketing platforms and campaigns, incorporating data-informed feedback into your work.
  • Assist with internal copy needs such as pop-up promotional modules, social media captions, newsletter inclusions for marketing and partner content, and co-branded materials for Chase partners.
  • Ensure all copy adheres to our internal style guide and understand the nuanced voice of different platforms.

Requirements

  • 2+ years of experience writing and producing a wide range of marketing communications assets.
  • Ability to balance a humorous, cheeky brand voice with business objectives.
  • Demonstrated ability to distill marketing ideas into digestible copy.
  • Experience with media, social, commerce, or B2C audiences.
  • Ability to incorporate data-informed feedback into writing and edits.
  • An interest in restaurants and dining, and love of building a community.

Nice-to-haves

  • A Bachelor's degree in marketing, communications, or a related field.
  • A familiarity with the Infatuation voice and brand, and an understanding of the fact that we don't use words like 'foodie' or 'nestled' or 'toothsome.'

Benefits

  • Comprehensive health care coverage
  • On-site health and wellness centers
  • Retirement savings plan
  • Backup childcare
  • Tuition reimbursement
  • Mental health support
  • Financial coaching
  • Discretionary incentive compensation based on individual achievements and contributions
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