CREATIVE COPYWRITER

$52,666 - $83,179/Yr

University of Missouri - Columbia, MO

Full-time - Entry Level

Columbia, MO

Educational Services

About the position

The Creative Copywriter will be responsible for crafting clear, concise, and engaging copy for various marketing and communication initiatives that align with the brand strategy and promotional goals of MU Health Care. This role involves writing and editing content for multi-channel marketing campaigns, ensuring consistency in tone and style, and collaborating with various departments to enhance engagement and drive conversions.

Responsibilities

• Write, edit, and develop content for multi-channel marketing campaigns including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail pieces.
• Deliver marketing and advertising copy with attention-grabbing headlines and clear calls to action.
• Transform complex healthcare information into simple messages suitable for various print and digital channels.
• Ensure tone and style are consistent with brand standards and voice across all mediums.
• Collaborate with marketing strategists, designers, and other communicators to develop effective content strategies.
• Utilize market research, industry trends, and subject matter experts to inform key messaging and ensure accuracy.
• Interview healthcare professionals and patients to create informative health and wellness articles.
• Manage projects from start to finish, including outlines, drafting, and interviews with subject matter experts.

Requirements

• Bachelor's degree in marketing, communications, journalism, business, healthcare administration, or a related field.
• Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

Nice-to-haves

• Experience in health care, hospitality, or service sectors.
• Additional license/certification requirements as determined by the hiring department.

Benefits

• Health, vision and dental insurance coverage starting day one
• Generous paid leave and paid time off, including nine holidays
• Multiple retirement options, including 100% matching up to 8% and full vesting in three years
• Tuition assistance for employees (75%) and immediate family members (50%)
• Discounts on cell phone plans, rental cars, gyms, hotels and more