Creative Digital Marketing Director

$65,000 - $90,000/Yr

International Greenscapes - San Marcos, CA

Full-time - Senior

San Marcos, CA

Miscellaneous Manufacturing

About the position

The Creative Digital Marketing Director at International Greenscapes LLC is responsible for leading and executing the company's digital marketing strategy. This role requires a visionary leader who can manage creative operations across various digital channels, ensuring brand consistency and high-quality content. The director will collaborate with internal teams and clients to enhance the company's digital presence and drive business objectives through innovative marketing solutions.

Responsibilities

• Spearhead creative operations and production across all digital channels including websites, social media, email campaigns, SEO/SEM, and display advertising.
• Develop, maintain, and enforce a consistent brand image across all platforms.
• Ensure that all creative work meets the highest standards of quality and creativity.
• Manage and enhance relationships with the website team and other creative professionals.
• Work with customers to understand their needs and promote mutual interests.
• Develop and manage photography/videography campaigns and schedules, as well as edit photos and videos.
• Create and manage content across all platforms.
• Work closely with management to ensure strategies are aligned with business objectives.

Requirements

• Minimum of 5 to 7 years of digital marketing experience.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Adobe Creative Suite.
• Strong communication, presentation, photo/video editing, and copywriting skills.
• Proven ability to effectively develop and manage projects.

Nice-to-haves

• Experience with cutting-edge digital marketing tools and methodologies.
• Inquisitive, thoughtful, collaborative, and organized with a keen attention to detail.
• Forward-thinking and proactive attitude focused on meeting goals on time and within budget.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Life insurance