Creative Digital Marketing Manager

$75,000 - $75,000/Yr

Frazier Industrial Company - Long Valley, NJ

Full-time - Mid Level

Long Valley, NJ

Specialty Trade Contractors

About the position

The Creative Digital Marketing Manager will be responsible for developing and executing digital content strategies to enhance brand awareness and engagement. This role involves managing social media, creating compelling content across various platforms, and ensuring brand consistency in all digital communications. The ideal candidate will leverage their experience in digital marketing to drive traffic and lead generation while collaborating with internal teams to align content with business objectives.

Responsibilities

• Develop and execute digital content strategies to increase brand awareness, engagement, and lead generation.
• Create and manage content for the company website, including blog posts, product pages, landing pages, and multimedia content.
• Design, schedule, and publish content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to drive traffic and engagement.
• Collaborate with internal teams (marketing, design, product development) to ensure content aligns with brand guidelines, messaging, and objectives.
• Monitor and analyze digital performance metrics (e.g., website traffic, social media analytics, engagement rates) to optimize content strategy and identify areas for improvement.
• Stay updated on industry trends, best practices, and emerging technologies to maintain a competitive edge in digital marketing.
• Lead the ideation, creation, and execution of digital and social content across various platforms.
• Cultivate and nurture our B2B social media presence, fostering meaningful connections with key stakeholders and industry influencers.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5-7 years of experience in digital content creation and social media marketing, preferably in a manufacturing, medical device, or industrial environment.
• Proficiency in content management systems, social media management tools (e.g., Hootsuite, Buffer), and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Strong editing skills with attention to detail and ability to tailor content for different audiences and channels.
• Creative mindset with a passion for storytelling and visually being able to design the look and feel.
• Excellent organizational and multitasking abilities, with the capacity to manage multiple projects and deadlines simultaneously.
• Strong analytical skills and data-driven mindset, with the ability to interpret metrics and translate insights into actionable strategies.

Nice-to-haves

• B2B sales experience (preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance