Creative Director, Brand & Creative

$160,000 - $225,000/Yr

Tiktok - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Creative Director, Brand & Creative at TikTok will lead the creative development for brand and product campaigns globally, focusing on the Americas. This role requires a strong communicator with a copywriting background who can guide agencies from ideation to production, ensuring high-quality and on-brand deliverables. The ideal candidate will inspire teams, maintain brand consistency, and stay updated on market trends to inform creative decisions.

Responsibilities

• Serve as the primary point of contact for cross-functional internal teams and external creative agencies, providing guidance to ensure high-quality and on-brand deliverables.
• Collaborate closely with the Marketing team to develop compelling creative briefs and execute creative strategies that enhance TikTok's brand trust.
• Oversee and refine the copywriting process, ensuring all messaging is clear, engaging, and true to TikTok's voice.
• Maintain consistency in brand messaging across various campaigns and platforms, tailoring content to resonate with diverse audiences.
• Build strong relationships with creative agencies, fostering an environment of collaboration and innovation.
• Self-manage multiple projects simultaneously, producing efficiently and on schedule.
• Stay updated on industry trends, competitor activities, and consumer behaviors to inform creative decisions.

Requirements

• Experience in a creative brand or creative strategy role.
• Experience within a creative agency, brand creative group, or entertainment studio/network creative role.
• A portfolio that showcases previous creative and strategic work.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Nice-to-haves

• Experience creating content on or for TikTok.
• Proven track record in leading and delivering successful brand campaigns, preferably within the digital and social media landscape.
• Ability to articulate creative concepts and strategies clearly to senior executives.
• Strong interpersonal skills and experience working with creative agencies.

Benefits

• Paid parental leave
• Health savings account
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• RSU
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Paid sick time