Creative Director, Communications & Engagement, Gap Inc.

$164,200 - $217,500/Yr

Gap - San Francisco, CA

Full-time - Senior

San Francisco, CA

5,001-10,000 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Creative Director at Gap Inc. is a pivotal role focused on storytelling and creativity to enhance the corporate brand's perception. This leader will collaborate with executive leadership to elevate creative excellence, manage a diverse team, and develop impactful campaigns across various media. The position requires a strategic mindset, deep brand experience, and the ability to inspire and mentor creative talent while overseeing the production of brand-building campaigns and social media content.

Responsibilities

• Leads the ideation process and visualizes campaign concepts through sketching, storyboarding, design, copywriting, wireframing, and/or prototyping.
• Concept and oversee end-to-end creative development to ensure quality and style align to brand guidelines and campaign objectives.
• Own end to end creative workflow, inclusive of process, tools and stakeholder engagement.
• Inspire great design within your team, and ability to influence others to drive efficient decision-making.
• Manage and prioritize creative resources (internal and freelance) to meet and balance competing needs from a variety of stakeholders in partnership with a Creative Producer reporting to this role.
• Partner with Communication teams to ideate and merge creative needs with strategic insight.
• Oversee the development of creative assets to be leveraged across paid and owned platforms, including website/careers page, Intranet, and social media campaign assets.
• Oversee all video and photo concepting and production in partnership with the Creative Producer, supporting ongoing needs and large-scale shoots.
• Design targeted on-brand employee experiences in partnership with Talent Management.
• Collaborate with key stakeholders to ensure delivery of on-time, high-quality deliverables that address all relevant project requirements.
• Design with versatility and constantly seek new and innovative ways to elevate creativity.

Requirements

• 12+ years of experience in creative roles across physical and digital experience design.
• Demonstrated leadership ability, ideally with a minimum of 5+ years managing a studio team of diverse creative talent.
• Impressive portfolio showing best-in-class solutions.
• Ability to lead creative ideation and execution end-to-end.
• Experience collecting and synthesizing input from stakeholders and translating it into creative solutions grounded in strategy.
• Deep knowledge of emerging trends in creativity and ability to balance visionary thinking with business priorities.
• Strong storytelling and presentation skills, with the ability to create compelling narratives from complex business topics.
• Executive presence and experience interfacing with and influencing senior leaders.
• People-first mentality, understanding corporate end users' needs.
• Understanding of user/audience journey mapping and experience design across various interactions.
• Ability to communicate effectively and build relationships with a diverse range of people.

Nice-to-haves

• Experience in motion, animation, and sound design, UX/UI design, multimedia.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.