Creative Director, Content Strategy

Comcast - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

11-50 employees

Broadcasting and Content Providers

About the position

The Creative Director, Content Strategy at Comcast is responsible for leading a team focused on enhancing customer experiences through innovative content strategies. This role emphasizes collaboration with various stakeholders to ensure that content aligns with business objectives while maintaining a strong brand voice. The position requires a blend of strategic oversight and hands-on involvement in UX writing and conversational design, aimed at creating seamless digital interactions for Xfinity customers.

Responsibilities

• Oversee a team of UX writers and conversation designers, understanding their strengths and weaknesses.
• Collaborate closely with UX design stakeholders from conception to delivery of all requests.
• Form seamless partnerships with key stakeholder groups, including marketing, sales, brand, business units, and product owners.
• Approach all work with a content strategy lens, starting with the 'why' of the request, assessing business and customer needs, and providing constructive feedback when necessary.
• Manage resources across multiple project verticals in collaboration with the PM team.
• Ensure all content meets technical delivery specifications and is in the appropriate format for distribution.
• Manage strategic copy testing initiatives and track performance metrics.
• Develop processes to ensure copy is inclusive and accessible.
• Manage UX writing responsibilities for the Dotcom design team, providing written guidance and updates as needed.
• Lead and motivate a team dedicated to content creation for Comcast's digital and mobile products, ensuring adherence to guidance and industry best practices.
• Conduct content-first or content strategy exercises as necessary for strategic project approaches.
• Provide feedback, edits contributed content, and empower peer reviews within the UX copy team.
• Manage UX copy staff, including contractors and full-time employees, overseeing processes such as interviewing, hiring, onboarding, and people management in collaboration with leadership.
• Act as an individual contributor, willingly rolling up sleeves for UX copy and conversational design (IVR & Virtual Assistant) when needed.
• Serve as a liaison and manager-level spokesperson with stakeholders, product owners, and senior staff.
• Maintain high-quality standards, whilst ensuring the creation of innovative, on-brand copy.
• Keep abreast of industry trends, technologies, and creative best practices.

Requirements

• Bachelor's Degree in a relevant field.
• 10+ years of relative work experience in content strategy, UX writing, or a related area.
• Strong collaborative mindset and ability to work with diverse teams.
• Experience in managing and developing a team of writers and designers.
• Proficiency in digital experiences and user experience design.

Nice-to-haves

• Experience with conversational design for IVR and virtual assistants.
• Familiarity with accessibility standards in content creation.
• Knowledge of current trends in digital media and technology.

Benefits

• Health insurance coverage
• Dental insurance coverage
• Vision insurance coverage
• 401k retirement savings plan
• Paid holidays and vacation time
• Flexible scheduling options
• Professional development opportunities
• Employee discount programs