Creative Director, Copy & Editorial (Amazon Fresh)

Whole Foods - Austin, TX

Full-time - Senior

Onsite - Austin, TX

10,001+ employees

Food and Beverage Retailers

About the position

We are seeking a collaborative and positive leader to support brand marketing for Amazon Fresh grocery stores. As the Creative Director of Copy, you will own the brand voice for Amazon Fresh and lead copy development for customer-facing materials including in-store signage, paid media, social media, Amazon.com, email, direct mail, and private brand packaging. You will work daily with your counterparts in Design, Art Direction, and Packaging to deliver marketing campaigns, launch new programs, and overall drive brand awareness, sales, and customer retention for Amazon Fresh. This role requires building relationships with business partners on both the Amazon and Whole Foods teams, and the ability to pivot in the face of fast-paced change is essential. To be successful, the leader in this role must be passionate about messaging strategy and highly skilled at working with multiple stakeholders to create clarity from complexity. You must be able to identify and communicate the key marketing messages in any given project, from brand-building campaigns to tactical promotional messaging. Embrace a hybrid work environment, spending three days a week in our vibrant downtown Austin office, enjoying the perfect blend of in-person collaboration and the flexibility to thrive in your own space. You will report to the VP of Creative and Design for Whole Foods Market and Amazon Fresh and manage a team of writers. We are a people-first company, and big egos don’t work out here. We thrive on collaboration and have a laid-back, hard-working culture that values self-responsibility and earning trust. We are a supportive, positive, eclectic group of creative misfits. The right candidate for this role will not fit into our culture, but add to it.

Responsibilities

• Oversee copy for marketing and packaging deliverables, including in-store signage, paid media, social, Amazon.com, email, direct mail, and private brand packaging.
• Interpret complex briefs into clear and concise inputs; provide copy direction to team.
• Review and provide feedback on copy throughout its development, ensuring copy is brand-aligned, customer-first, and uses consistent voice and tone.
• Own all copy decisions on a project from beginning to end, prioritizing input from several different teams and stakeholders.
• Continuously refine Amazon Fresh brand guidelines for voice, tone, and other copy best practices.
• Lead meetings with Amazon partners; provide expert point of view during messaging debates.
• Build relationships with Amazon marketing stakeholders to further develop cross-team partnership.
• Present work to Whole Foods Market and Amazon leadership.
• Develop deep understanding of Amazon technology and processes.
• Partner closely with CDs of Design, Art Direction, and Packaging on projects; encourage cross-team collaboration.
• Mentor and coach direct reports; set goals, provide feedback, conduct bi-yearly evaluations.
• Help remove roadblocks for creatives, constantly looking for opportunities to streamline processes and working with Project Management to implement change.

Requirements

• 2+ years of leadership experience managing a copy/creative team.
• 6+ years of copywriting experience at a brand or agency.
• Experience managing the creative copy development process.
• Experience managing junior writers and building team culture.

Nice-to-haves

• Ability to lead and inspire a team of direct reports.
• Ability to work with multiple stakeholders to simplify complex messaging.
• Ability to develop clear goals and priorities for team members.
• Ability to operate among ambiguity and moving targets.
• Ability to build cross-functional partnerships and inspire collaboration and action.
• Ability to quickly integrate into new technological tools and systems.

Benefits

• Hybrid work environment with flexibility to work from home.
• Collaborative and supportive company culture.
• Opportunities for professional development and mentorship.