Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Montpelier, VT

Full-time - Senior

Montpelier, VT

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, working closely with agency partners and internal teams to ensure the new identity resonates across various business divisions. This role encompasses overseeing creative operations, managing a team of designers, and ensuring the brand's equity is communicated effectively both internally and externally. The position requires a strategic leader who can navigate ambiguity and drive the brand's vision forward.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out assets such as pictograms and iconography.
• Build out a photography library and lead custom shoots as needed.
• Identify illustrator resources and build out an illustration library.
• Provide recommendations for a lead brand font that works across business needs.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Lead technical reviews to ensure the new system is properly vetted and protected.
• Work with the accessibility team to ensure compliance with requirements.
• Consult with UX/UI teams to translate the new system into UX design.
• Ensure all new assets are properly contracted for use with legal/procurement teams.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives and advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Highly creative with the ability to think outside the box.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Experience managing agency relationships.
• Advanced communication and interpersonal skills.
• Up-to-date with the latest trends and marketing best practices.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Demonstrated record of driving change and influencing an organization.

Nice-to-haves

• Experience in a global environment and demonstrate international cultural agility.
• A track record of achievement in translating complex strategies into actionable plans.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.
• Remote work flexibility.
• Opportunities for professional development and growth.