Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Pierre, SD

Full-time - Senior

Pierre, SD

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a new brand identity, working closely with agency partners and internal teams to ensure consistency and effectiveness across all brand communications. This role involves overseeing the development of brand assets, managing creative operations, and fostering understanding and excitement about the brand both internally and externally. The position requires a strategic leader who can navigate complex organizational dynamics and drive brand equity.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Oversee the build-out of a photography library and manage custom shoots.
• Identify and recommend font options for the new brand identity.
• Complete brand guidelines for the new identity system in collaboration with the Brand Manager and agency.
• Ensure all aspects of the new system are properly vetted and protected through technical reviews.
• Work with the accessibility team to ensure compliance with requirements.
• Consult with UX/UI teams to integrate the new system into UX design.
• Socialize the new identity system through training programs for marketing employees and external agency teams.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage with divisions on key strategic initiatives to advise on branding and lead ad hoc projects with agencies.
• Oversee a team of designers and copywriters, managing both permanent and freelance resources.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Proven experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within technology organizations or brand/marketing agencies.
• Strong creative thinking and problem-solving skills.
• Proven ability to develop brand design systems and communicate effectively with management.
• Experience managing agency relationships and collaborations.
• Advanced communication and interpersonal skills.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Demonstrated record of driving change and influencing organizations.

Nice-to-haves

• Experience in a global environment with cultural agility.
• Up-to-date with the latest trends and marketing best practices.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.
• Remote work flexibility.
• Opportunities for professional development and growth within the company.