Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Jefferson City, MO

Full-time - Senior

Jefferson City, MO

Publishing Industries

About the position

The Creative Director, Global Brand Management will lead the rollout of Pearson's new brand identity, collaborating with agency partners and internal teams to ensure a cohesive and effective brand presence. This role involves overseeing the development of brand assets, managing creative operations, and fostering understanding and excitement about the brand both internally and externally. The position requires a strategic thinker who can navigate ambiguity and drive brand initiatives forward while managing a team of designers and copywriters.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Identify asset library needs and build a plan and budget to complete the new identity system.
• Lead the internal team to create assets such as pictograms and iconography.
• Build out a photography library and lead custom photo shoots.
• Identify illustrator resources and build an illustration library.
• Provide recommendations for a lead brand font that meets business needs.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Ensure technical reviews for the new system with other departments.
• Work with the accessibility team to ensure compliance with requirements.
• Consult with UX/UI team to translate the new system into UX design.
• Ensure all new assets are properly contracted for use with legal/procurement teams.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Develop training content and rollout plans for the new system.
• Socialize the new identity system with divisions and articulate its application.
• Run workshops to train on the new identity system for varying levels of expertise.
• Monitor progress of the new identity rollout and report to senior leadership.
• Champion the new direction for the Pearson brand to stakeholders at all levels.
• Develop training that can run annually for internal systems.
• Inject best practices and bring new ideas to create a culture of constant learning.
• Build out extensions of the system to accommodate different business needs, such as app systems and badging.
• Recommend design and governance processes and tools for consistency across the organization.
• Develop the Identity section of the brand hub with tools for training and execution.
• Create a process for design reviews as the new system rolls out.
• Consult on the application of the new identity system across teams and divisions.
• Lead daily management of brand identity activation and manage ad hoc requests.
• Engage proactively with divisions on key strategic initiatives and advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Highly creative with the ability to think outside the box.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Experience managing agency relationships.
• Advanced communication and interpersonal skills.
• Up-to-date with the latest trends and marketing best practices.
• Well-developed interpersonal skills and ability to influence outcomes persuasively.
• Ability to adapt style and approach to match diverse stakeholder interactions.
• Able to operate in a global environment with international cultural agility.
• A track record of achievement in translating complex strategies into actionable plans.
• Demonstrated record of driving change and influencing an organization.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.
• Remote work flexibility.
• Opportunities for professional development and growth within the company.