Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Atlanta, GA

Full-time - Senior

Atlanta, GA

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, working closely with agency partners and internal teams. This role is pivotal in ensuring the new brand identity resonates across various business divisions and is effectively communicated both internally and externally. The position requires a blend of creative leadership, strategic thinking, and operational management to drive brand equity and foster excitement about the Pearson brand.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out assets such as pictograms and iconography.
• Oversee the build-out of the photography library and manage custom shoots.
• Identify font options and provide recommendations for a lead brand font.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Lead technical reviews to ensure the new system is properly vetted and protected.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Proven ability to develop brand design systems and communicate recommendations effectively.
• Experience managing agency relationships.
• Advanced communication and interpersonal skills.
• Ability to adapt style and approach to match diverse stakeholder interactions.
• Demonstrated record of driving change and influencing an organization.

Nice-to-haves

• Experience in a global environment and demonstrate international cultural agility.
• Highly creative with the ability to think outside the box.
• Up-to-date with the latest trends and marketing best practices.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.
• Opportunities for professional development and growth within the company.
• Inclusive culture that promotes diversity, equity, and inclusion.