Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Lansing, MI

Full-time - Senior

Lansing, MI

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a refreshed brand identity, working closely with agency partners and internal teams. This role focuses on developing and managing the new brand identity system, ensuring its application across various business divisions, and fostering excitement about the brand internally and externally. The position requires strong leadership skills, creativity, and the ability to navigate complex organizational dynamics.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out brand assets such as pictograms and iconography.
• Oversee the build-out of a photography library and manage custom shoots.
• Identify font options and recommend a lead brand font for business needs.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Ensure technical reviews for the new system with other departments.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor the progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives and advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years of experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Proven ability to develop brand design systems and communicate effectively with management.
• Experience managing agency relationships.
• Advanced communication and interpersonal skills.
• Ability to adapt style and approach to diverse stakeholder interactions.
• Demonstrated record of driving change and influencing an organization.

Nice-to-haves

• Experience in a global environment and demonstrate international cultural agility.
• Up-to-date with the latest trends and marketing best practices.

Benefits

• Competitive salary range of $140,000 to $175,000 based on experience and location.
• Remote work flexibility.
• Opportunities for professional development and growth.