Creative Director, Global Brand Management

$140,000 - $175,000/Yr

Pearson Education - Baton Rouge, LA

Full-time - Senior

Baton Rouge, LA

Publishing Industries

About the position

The Creative Director, Global Brand Management at Pearson will lead the rollout of a new brand identity, working closely with agency partners and internal teams to ensure a cohesive and effective brand presence. This senior-level role requires a blend of creative vision and strategic oversight, focusing on building a strong global Pearson brand that resonates with diverse audiences. The position involves managing day-to-day creative operations, overseeing design teams, and ensuring the new identity system is effectively implemented across various business divisions.

Responsibilities

• Complete the new core brand identity system in partnership with the Brand Manager and agency team.
• Lead the internal team to build out assets such as pictograms and iconography.
• Oversee the build-out of the photography library and manage custom shoots.
• Identify font options and provide recommendations for a lead brand font.
• Complete brand guidelines for the new identity system in partnership with the Brand Manager and Agency.
• Ensure all aspects of the new system are properly vetted and protected through technical reviews.
• Build and execute a training program for marketing employees and external agency teams on the new identity system.
• Monitor progress of the new identity rollout and report to senior leadership.
• Engage proactively with divisions on key strategic initiatives to advise on branding.
• Oversee a team of designers and copywriters, including hiring and onboarding new team members.

Requirements

• 10-15 years experience in brand/marketing creative design and leadership.
• Experience in building, executing, and managing a new brand identity system.
• Experience in similar roles within a technology organization or brand/marketing agencies.
• Proven ability to develop brand design systems and communicate recommendations to management.
• Advanced communication and interpersonal skills.

Nice-to-haves

• Experience managing agency relationships.
• Ability to adapt style and approach to match diverse stakeholder interactions.
• Up-to-date with latest trends and marketing best practices.

Benefits

• Competitive salary range of $140,000 to $175,000 per year.
• Opportunities for professional development and growth within the company.
• Inclusive culture that values diversity and promotes a sense of belonging.